A question that gets raised pretty frequently in our creativity training sessions is: “how can I bring my data to life?”
It might be for a presentation, a pitch or a report – how do you grab attention and engage with stats and numbers to create memorable stories?
As Gartner analysts have said:
“Static data — statistics alone — will persuade few. The visualization must communicate a situation that is having an impact and warrants a thoughtful decision. The visualization has to show some kind of movement. Something needs to happen. In short, the visualization needs to tell a story.”
Below are 3 campaigns have all won shelves-full of awards due their clever visualisation of information that has delivered against their objectives, as well as some free online tools to help you visualise data fast.
Ladbible’s Trash Isles – brilliantly raising awareness of the plastic in our oceans.
Meet Graham, the campaign for the Transport Accident Commission offers a fresh take on the cliche of a crash-test dummy, using data to create ‘the only person designed to survive on the roads’.
The statistics are shocking. Every two hours a man in the UK takes his own life. Male suicide and mental health is a big issue that can’t be ignored any longer. It’s unacceptable that so many men are dying from suicide on a daily basis, yet so few people are talking about it.
To stop people in their tracks, make them pay attention and inspire much needed conversation and action around suicide, Project 84 partnered with the internationally renowned artist, Mark Jenkins, and his collaborator Sandra Fernandez, to create 84 individual sculptures. Friends and family members of the deceased helped in the creation process of the figures. Each one, a call to society to come together and ultimately take a stand against male suicide.
These are all big-budget campaign ideas but there are many other options.
The infographic still has it’s place – particularly if you want to do something fast, on a budget. Of course Information Is Beautiful has had a great impact on the quality and creativity we expect from graphics, even home-made.
I’ve used Venngage before to make infographics quickly myself – graphics that includes data, copy, and visuals that work together to tell a story – definitely worth a try. According to Venngage the most popular uses for infographics are:
- Statistical infographics
- Informational infographics
- Timeline infographics
- Process infographics
- Geographic infographics
- Comparison infographics
- Hierarchical infographics
- List infographics
- CV infographics
We also love Canva for its easy (and free) drag and drop infographic maker.
If you want to do this ‘live’ – for a pitch or a presentation – you could always use a visual scribe to help bring your ideas and information to life. We’ve worked with the lovely team at Scriberia (below) to help us visualise key insights from one of our Creative Safaris – and then use these as a springboard for creative ideas.
If you’re interested in finding out how to make your ideas sparkle please contact firstname.lastname@example.org