The Creative Shootout is a live pitching competition that I was honoured to be a judge and partner for its inaugural event in January. You can read more about it on the blog here. This first year invited PR agencies to test their creative mettle in front of their colleagues, competitors and industry leaders by pitching their ideas following just four hours working on the brief for Unicef. The winners were Mischief PR, but it was a close-run thing with the other agencies. So if you’re looking for creative pitch ideas or just want to see how some of the best PR agencies in the UK do their thing, check out the video!