Storytelling is in the doghouse today…Have you ever wondered about the power of a story to help you communicate? Here’s an example of how a story can add emotional and financial value to a low-cost item.
This is the Costa Rican dog kennel belonging to Roky the German Shepherd. The tin roof of his wooden house was holed by a meteorite in 2019.
Remarkably, the estimated value of £150,000-£220,000 ($200,000-$300,000) is more than for the actual space rock that did the damage.
“To value all the items in the auction, I work to the four S’s – size, shape, science and story,” explained James Hyslop, head of the science and natural history department at Christie’s.
The story and its provenance play a very important role in determining the value” he told BBC News.
“My first question when I was offered the dog shed for auction was: ‘Was Roky okay?’. I’m pleased to report that other than now being ‘sans’ dog shed, he’s doing just fine.”
Where could telling a story add value, financial or otherwise in your business? Contact us or join our storytelling workshops with scriptwriter and performer and our storyteller in residence Max Dickins.