Got a problem that you need some quick ideas for?
Inject a new spark into proceedings and imagine how someone else would deal with your problem. You can use anyone dead or alive, fictional or real. Some of our favourites are a crack team of Creative Directors consisting of Barack Obama, Steven Spielberg and Lady Gaga. Any of these, we’re pretty sure, would have an entirely new take on that marketing idea for your business, compliance campaign or new biscuit launch.
So ask – what would X do? You can also try and generate ideas from another brand’s perspective too. Think about how Disney, Apple, adidas, IKEA, Gillette or your favourite brand would deal with your challenge.