So I’m sitting at Nice airport contemplating one amazing, knackering, inspiring, humbling, rose-consuming week working on the first ever Masters of Creativity training at Cannes Lions 2015. I have mentored 44 people from 29 different countries – planners, Creative Directors, PR’s, media owners, copywriters and account handlers on this integrated week-long course. I have been lucky enough to work with one of the grand-daddies of the advertising business, the amazing Keith Reinhard, emeritus Chairman of ad agency DDB. We’ve worked with the great and good of the ad-world including Founder of Droga 5, Dave Droga, heard CEO of Grey London Lucy Jameson talk strategy (and make it sound like the easiest subject in the world) and met the charismatic and super-smart Shingy – AOL’s self-styled digital prophet. Chief Creative Officer and Founder PJ Pereira talked about storytelling and winning an Emmy for his agency’s work making brands films in Hollywood and had the team writing log lines for their product pitches.
Now I know that not everyone gets to come and experience Cannes and it can sound like a week-long piss up in the sun, and for many there is an element of that. But this week there has also been a massive amount of work and study going on alongside the play and I’m going to be sharing the highlights from the creativity, planning and strategy workshops in a series of blogs over the next few weeks. I’m also going to do a round-up of the big winners across the Festival and try to unpick why some of the work won.