“This strategy course just made approaching briefs and pitches so much easier.” Creative Director, London PR agency
Do you need to devise a:
- PR strategy?
- Communications strategy or plan?
- A creative strategy?
- Digital or social media strategy?
- Marketing or brand strategy?
Perhaps you are an in-house communications team and have to devise a strategy to exploit an opportunity, announcement or sponsorship, or a PR agency out to win more competitive new business pitches. Or maybe you’re a team leader who has to work out the best way to tackle an issue and manage your resources to get there.
The word strategy has the power to intimidate & confuse. The ability to think strategically is a skill that is often left to chance with people rising through the ranks and expected to know how to do it by osmosis. Whilst it’s tempting to dive straight into generating solutions they often won’t stack up without rigorous thinking & interrogation of the problem at hand.
This training covers how to devise a strategy following a clear process with tools to help at each stage, as well as case studies and practical help. Ex-board level media planner and head of strategy Anahita Milligan leads this training. Both Anahita and Now Go Create Founder & ex-WPP MD, Claire Bridges have devised creative strategies for brands and agencies and have trained over 10,000 people over the past 6 years.
“Developing PR strategy is at the heart of all good campaigns. We worked with Now Go Create to develop the team’s skills in this area with impressive results. The team loved the practical, hands-on nature of the course: getting stuck into a live agency business challenge meant that no time was wasted and the outcomes of the day were immediately applicable to our client work. Our team of ADs and Associates universally loved it with one even saying it was the best course they’d ever been on! It has helped to harness great agency thinking and sharpen insight from the minute the training finished.” Jess Owen, MD Kazoo
What you’ll learn:
You will gain a clear understanding of what good and bad strategy looks like, and how to devise a great strategy against a live project. We’ll work through tools for strategy development, against the core areas that make up a good strategy:
- How to undertake a diagnosis of the problem – interrogate the problem, simplify and work out what’s critical and prioritise using great questions, insights, audience data, trends
- Create the strategy to deal with the difficulties/opportunities
- Devise a set of coherent actions to deliver the strategy
- Plus we’ll explore how to sell your strategy
We ask you to bring ‘live’ business challenges to ensure you get the most of out of your time commitment and use the process and tools in context.
This course is a brilliant precursor to our Creative Ninjas course as it will explore how to build a rigorous foundation for your creative ideas.
Course info: This course can be tailored to your team’s unique requirements. Call us on 07917 132672 or email Lucy@nowgocreate.co.uk for the full course spec.