Now that’s what I call a creative manifesto

For years I’ve been banging on about how businesses should have a creative manifesto – a declaration of their creative intentions and standards that they can share with clients, partners and agencies. This poster was created for a restaurant I think but it fits the bill perfectly for creative work. We never quite got around to creating one at the last agency I worked at many moons ago, but if we had I think it would have looked like this.

What do you think?