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In Your Creative Element

What does it take to be creative in business? This is the question this new book In Your Creative Element  sets out to address.

Claire Bridges, Founder of Now Go Create has written a new book – In Your Creative Element – the formula for creative success in business – to help readers identify a personal creativity formula for success. It provides personalised insights so that readers can develop their knowledge and skills and their own formula to unlock creativity and apply it in any context.

Backed up by academic research, as well as her own personal experiences from her 20 year career working in PR and communications for some of the world’s biggest brands, Claire has identifed 62 elements that affect creativity and created a unique ‘Periodic Table of Creative Elements’. This simple framework adds logic and science to the concept of creativity and can be explored by anyone to  explore which creative elements are most important to them and to transform their approach to creativity in business and beyond.

“The new corporate bible.” Steve Latham, Head of Talent and Training at Cannes Lions Festival of Creativity

In Your Creative Element is highly practical, packed with case studies, exclusive interviews and and tips from creative experts and organisations including Google, Netflix, Pixar, the NHS, the United Nations and Twitter.  Some of the world’s most successful advertising and PR agencies (including the most awarded creative PR agency in the world 2016 Unity PR) also reveal their secrets to building a culture for creative success. Contributors include Now Go Create collaborator and leadership expert Elizabeth Lovius who has worked with rockstar CEO’s and leading business people to help them with their ‘A’ game.

“Claire demystifies the chemistry of creativity with practical tools & advice in this book. By openly sharing her own experiences, Claire gives inspirational tactics & exercises to unlock creativity in everyone. She lifts the bonnet on creative thinking, and shares the secrets of today’s creative masters. She democratises the power of creativity, and makes us all experts in original thinking & ideas. Need encouraging & empowering advice to get started on new idea generation? This is the book for you.” Paul Davies, Marketing Director, Microsoft

You can pre-order In Your Creative Element at publisher Kogan Page’s website here. Stay tuned for more details over the coming months. You can read more about each of the creative elements of failure and risk-taking on our blog or see Claire talking about aspects of creativity in business on this short film.