How to ‘goosebump’ your audience – adidas D Rose Jump Store

I was doing some research about targeting niche audiences this week and remembered that when I was judging at Cannes last year this campaign literally ‘jumped’ out at me from some of the other work we were judging. If you haven’t seen it – the adidas D Rose Jump Store – is a brilliant example of how to generate awareness to a niche target audience, creating awe and emotion using a live event. This interview from The Drum with the TBWA\London creative team of Steve and Nick Tidball, who were in charge of the campaign which saw Rose come to London in initiative which saw youngsters ‘jump’ to win Adidas shoes is worth watching if you have 10 minutes with a cuppa.

Contact Us Now and Get Our

Free Creativity Hacks

Get in touch to have a creative consultation with us to up the ante on your creativity today!

Privacy Policy