This morning I facilitated a sold-out Inspire Breakfast, a creative session for 30 marketers as part of the Marketing Academy’s talent development training programme. Set up to support the marketing talent of today and creative leaders of tomorrow, the Academy guides people from the marketing, advertising and communications industries through mentoring, coaching and experiential learning, which is where I come in.
So I ran a 90-minute workshop to introduce and practice some of our favourite tools to help beat boxed-in thinking. Here are a few of the topics we covered.
Challenging your assumptions is a great place to start when you have a creative challenge. Some of your assumptions will be easier to identify than others. There are some great prompts here to get you started.
Ask better questions. Think divergently and interrogate the challenge. More information on Question Storming – free facilitator notes and a Powerpoint how-to thanks to the Right Question Institute, an awesome resource.
Use visuals to generate ideas (download the worksheet here Using Visual Stimulus For Creative Ideas and try it alone or with your team)
For more tools and techniques read Claire’s book on creativity in business In Your Creative Element.Order your copy here https://www.koganpage.com and use the code CREATEE20 at the checkout for 20% off.
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If you are interested in finding out more about creative and marketing talent development or running a session for your in-house team please contact email@example.com