A pacy TED-style talk on creative mindset by author and Now Go Create Founder Claire Bridges.
There’s a challenge with giving a keynote speech about creativity – sometimes defined as a combination of ‘novelty, value and surprise.’
It doesn’t seem very imaginative to stand on stage and just present Powerpoint slides.
Instead, in this talk Claire makes six important points about how to promote the creative thinking that is vital to the success of every company, every brand and every campaign using just one visual.
The focus on self-belief – a fundamental element for creativity.
Without self-belief we self-censor, shut things down, don’t speak up & talk ourselves out of ideas before they’ve even had a moment to breathe.
In this talk Claire makes six important points about how to promote the creative thinking that is vital to the success of every company, every brand and every campaign.
And Claire makes it really simple for the audience to remember these six points. It’s all about BELIEF.
“I was at your Festival of Marketing talk yesterday and took a lot from it. You were amazing. And Stephen Fry is a hard act to follow! So thank you.” Leonard Pitt
This talk promotes creative thinking and how to adopt a creative mindset, using Claire’s insights from 20 years working in the creative industries with world-famous brands, and interviews with creative leaders and experts.
Claire can also create a bespoke Keynote on creativity for your audience, as she did for the academic audience at the University of Creative Arts in Chelsea for EUPRERA.
Claire’s Keynote address of the opening plenary session of the 19th Annual Congress of EUPRERA, the European Public Relations Education and Research Association, gave the start of the day a real edge. Her unique insight demonstrated how creativity is growing in its importance and she outlined PR’s role in delivering the ‘big idea’.
Delegates left the plenary session buzzing and this ensured the rest of the day and indeed the rest of the conference continued on a high. I can’t thank Claire enough.”
Dr Sarah Bowman, Organiser and Academic Lead EUPRERA 2017, London.