Now Go Create is exploring the PR industry’s attitude towards creativity and so today we launched the 2013 edition of our landmark survey with the Holmes Report. We’re looking to analyse the PR industry’s efforts to develop breakthrough ideas as clients increasingly turn to them to drive brand-building efforts. It’s one of the biggest global industry studies of its kind spanning in-house & agency practitioners across geography and sectors.
We’re exploring the creative culture that exists within PR firms and communications departments, and asking clients to rate their PR agencies on creativity. We’ll be exploring subjects including:
- What drives great work?
- What clients think about creative quality in 2013.
- Where clients rank PR in relation to other disciplines for creativity.
- Whether the economic climate has impacted creativity.
So if you’ve got anything to say on the subject come and weigh-in! The results will be published after the summer. The survey is here http://lnkd.in/B2hZ5C