What does it take to be a creative success in business?
Recorded at the Cass Business School in London, in this show for the C Suite Podcasts, interviewer and presenter Russell Goldsmith spoke to me and two contributors from my new book, In Your Creative Element, Gerry Hopkinson, Co-Founder of award-winning Clerkenwell PR agency Unity, and Dr Sara Jones, Senior Lecturer and Course Director for the Masters in Innovation, Creativity and Leadership at Cass where I studied and gained my MSc.
The podcast followed a launch for the book at Cass and it was real honour to be there and talk to other alumni, teaching staff and students about how the book came to be and how to develop a creative culture.
Listen to the full podcast below. You can also win a copy of my book!