Creative Leadership Programme

Equal Parts Knowledge, Imagination & Action

When It Comes to Leading Creativity, Are You Where You Want to Be?

Whatever your sector, creativity is a key driver for business success and the lifeblood of many businesses. It’s debated, coveted, bragged about, awarded, misunderstood. There is a seemingly unrelenting requirement for it. It is the route to new services, products, behavior, sales, innovation and beyond.

Join us for our Creative Leaders programme to focus on how to lead your business and your team to deliver creativity.

You can get a flavour of the content of the course and our approach on our blog.

At a Glance

Creative Leaders Programme
Individual, team & organisational creativity explored
Virtual learning programme
Summer dates tbc
Face-to-face leaders workshop
Next cohort Summer 2022 - register your interest
The role of a creative leader is not to have all the ideas; it’s to create a culture where everyone can have ideas and feel that they’re valued.
Sir Ken Robinson

About The Programme

“Places that have specialised in creative work are most likely to prosper in the 21st century”. NESTA

If you work in marketing, PR, advertising, experiential, design or digital agency-side then you know this already, and creativity will no doubt be front and centre of your proposition and a recurring theme in your conversations with clients.

If you work in-house then you’ll be striving to bring the best creatively from your own team and your agency partners.

According to the World Economic Forum creativity will become one of the top three skills workers will need by 2020. With the avalanche of new products, new technologies and new ways of working, workers are going to have to become more creative in order to benefit from these changes.

“Are you ready to lead for creativity?”


Creative leadership is the ability to bring together the individual talents and skills of your creative workforce and to ensure that the organization knows how to lead, manage and reward creative behavior and most importantly how to sustain it for the long-term. This shiny, new creative leadership programme is led by Claire Bridges, Founder of creative training consultancy Now Go Create and one of the only people in the UK to hold an MSc in Creativity, Innovation and Leadership from Cass Business School combining 20 years sharp-end experience at MD and CD level with academic learning.

This is a unique opportunity to tap into Claire’s research and creative practice  and hard-earned insights at the coal-face.

We have been asked to run this course for several years now by many of our clients keen to take their creative leadership capacities to the next level and here it is!

Take Your Leadership to the Next Level


A one day leadership event, pre and post study, and a webinar, with optional add-ons. The focus of this day is leadership in the context of creativity and getting the best from yourself, your people and creating a culture of creativity – led by Claire.

  • We’ll discuss leadership, your personal style and how this impacts creativity – both personal and team.
  • An overview/recap of creative theory in terms of models and approaches to include Creative Problem Solving (CPS) and innovation.
  • We’ll focus on the factors that drive a creative culture – or individuals, teams and organisations, with case studies and insights from a broad range of industries.
  • We’ll provide you with a process and template for putting it all together to create your personal / team action plan post the session.
  • Selected readings for self-study and reflections with copies of Claire’s book,In Your Creative Element in advance of the programme for self-directed learning
  • Access to a closed alumni LinkedIn Group
  • Post event webinar to regroup, check-in and discuss observations, learnings and Q&A

Follow Up Webinar

To check in and share learnings, questions, discoveries from your experiences of creative leadership ‘in the wild’.

Who’s this programme for?

This programme is open to anyone who has to understand and lead a creative charge in their business. From top team executives, MD’s and HRD’s interested in creating a transformational breakthrough in leading creativity in their organization through to in-house marketing team members who have to lead and evaluate creative work internally and externally. This will be a small cohort made up of a broad range of industry leaders providing opportunities for cross-industry knowledge

  1. We’re assuming that you will have a grounding in leadership principles as part of your career development to date.
  2. You probably have at least 8 year’s work experience to be in a position to be leading others (but this is not mandatory).
  3. You’re seeking to draw on your own leadership style and the principles of great leadership to marry alongside what it takes to lead for creativity.

Our approach

Focus on the self, then us

Self – We’ll start with a focus on you, your skills, mindset, personal objectives, leadership style and how to develop personal agency in relation to creativity

Us – how to build high-performing creative teams – internally and externally with your agencies and partners too. Working together to create a culture where creative work is deliberate and sustainable

Your Instructor

I’m Claire Chief Spark and Founder of Now Go Create. I’m an ex-WPP Consumer MD and Creative Director who has worked with some of the world’s biggest agencies and brands in my previous 20-year PR career. My passion and focus is now the practical application of creativity for business; training companies and individuals how to be tap into and leverage their creativity.

I’ve worked with over 15,000 people around the world to oil their creative wheels and am am one of only 100 people in the world to hold an MSc in Innovation, Creativity and Leadership. I’m so excited to share this new programme with you, working alongside Elise to share our combined knowledge in the fields of creativity and leadership. I am an accredited trainer for the PRCA, the PR industry’s leading body, and this leadership course is accredited to their CPD Programme. I will deliver the face to face aspects of the programme.

Seats are limited to ensure a small-group atmosphere and reflective experience.

Event Information – this event is now in a virtual classroom environment

Please register your interest for the next intake with


Proven Tools, Processes and Techniques

You’ll receive a workbook filled with leadership teachings, proven creativity tools and processes to help you lead at the next level including:

  • Every participant will also receive a copy of Claire’s book In Your Creative Element (Kogan Page, 2016) in advance of the programme for self-directed learning
  • Access to a closed alumni Facebook Group
  • Recommended reading for further development

What Leaders Say

“This is a one-of-a-kind training that helps you dig deep to better understand yourself, your purpose and your goals. It was incredibly impactful on my life and the legacy I want to leave.” Leslie Godwin, Director of Sales Walmart, Hain Celestial

“The Now Go Create creative training programme is proving to be a great success within Sky Media. Claire has done a fantastic job, tailoring the programme to our specific needs and objectives whilst making it fun and stimulating too. We are reaping benefits in the way we approach briefs, and we have a team of enthusiastic ambassadors leading the charge across the business.” David Shore, Head of Business Development, Sky Media

“Claire is the best creativity trainer in our industry, please do quote me!” Annouchka Behrmann, MD, Edelman, Hong Kong

“At Mischief we believe creative is a culture, not a department. Claire and her team get this. Their focus was on driving creative behaviours, we saw the difference immediately and continue to see the difference daily.” Frankie Cory, CEO, Mischief (Engine group)

Yes, I’m Ready to Lead at the Next Level.

Seats are limited to 14.

Individual £1500 + VAT

Book your place

See a replay of our FREE creative leadership webinar  here.


Is this course accredited?

Yes, it is accredited the PRCA’s CPD programme, and represents 30 hours of learning. Your professional body may well also accredit your learning.

What if I change my mind?

We do not issue refunds for this leadership experience – this is a unique event and we don’t have another date confirmed yet. If you are travelling from overseas we assume you will have travel insurance to cover any losses.

Can I transfer my booking to someone else?

If the named delegate cannot attend we can transfer your booking to another person within your company for the same date. There is no refund or transfer if the delegate fails to attend the course. Please email if you wish to change the name of the person attending. Changing the name of the attendee will incur a £30 admin fee.

Can I reschedule my course place to a different date?

We try to be as flexible as we can however once you’ve paid and received your confirmation we assume that you will be joining the course. We are a small organisation, and our group sizes mean we usually sell out, and late cancellation means that we are out of pocket.

Once booked, please notify as soon as possible if you cannot attend or if you have any queries about the course.

Who else will be in attendance?

You will be with managers and leaders who are interested in becoming the most effective leader they can be, through the lens of creativity.

Claire has worked with teams from all over the world sharing her insights including applying theory into practice from her studies. We anticipate a strong showing from those in the creative industries due to our backgrounds and we welcome leaders of all ages, experience levels and industries.

The only requirement is that you are eager to learn and grow.

What if I want to carry on my development post the course?

We offer coaching packages for ongoing development via Skype or one-to-one in person in the UK with one of Now Go Create’s coaching team. Contact us for more information.

For additional questions or to receive the full course spec, contact

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