How to write a killer award entry

Goosebump me! Showcase and communicate the results of your brilliant work

How do you win an industry award? Of course a great idea needs to be at the heart of the entry but how you structure and write the entry can play a key part in ensuring that your work gets the attention it deserves.

In response to client demand, we’ve developed this jam-packed, half -day session. The workshop will give you a real insight and a practical framework on what is needed to write a winning award entry. Use insights from judges and gain tips and tools to write an entry that will allow your work to stand out from the crowd.

Winning an award is always a great way to attract new clients as it brings creditability to the organisation, benchmarks you against your competitors and validates your work.

At a Glance

What is it?
Hands-on workshopping of your award entry
How long for?
Half day
Next open training May 2019, or anytime in house
How much?
£350 + VAT pp
"10/10 trainer's knowledge, trainer delivery & interactivity. It was super-helpful!"
Workshop attendee

What You Will Learn

We’ll show you:

  • How to structure your award entry
  • How to be creative in writing the entry
  • How to think like a judge – tips on what judges are looking for & how to appeal to a time-poor reader
  • What great looks like – review good, bad and ugly entries
  • Workshop your own entry to improve it
  • Strategy & practical tips for future entries

“I wish you had written more” are words you’ll never hear from a judge. We’ll help you in the art of persuasion, which is after all what any award entry is.

Don’t overdo things. Keep the idea, the results and the presentation simple, clear and effortless. The jury don’t need to be told an idea is great. They just need to be presented with the concept in a simple way.” Cannes Lions Digital Juror

The emphasis of this session is to workshop your real-life entry and improve it in the session. Not for the faint-hearted we will help you to polish, refine and craft your entry and banish the banal. Here’s a taster:

  1. Be brutally honest. Is the work really good enough?
  2. List 5 reasons why this deserves to win an award.
  3. Then ask your harshest critics in the business, or imagine what a panel of Jeremy Paxman, your boss and your biggest competitor would say about it.
  4. Summarise your entry in a Tweet. Then in one word.

We’ve timed the open course to co-incide with the deadlines of some of the major award shows including PR Week Awards, Cannes Lions, PRCA amongst others but can run this course to work with your deadlines. Contact for a chat about your needs.

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