How to Devise (Creative) Strategy Training

How to become a Strategy Ninja

“Everyone has a plan until they get punched in the mouth.” Mike Tyson

Get course overview

The word strategy has the power to intimidate & confuse. The ability to think strategically is a skill that is often left to chance with people rising through the ranks and expected to know how to do it by osmosis. Whilst it’s tempting to dive straight into generating solutions they often won’t stack up without rigorous thinking & interrogation of the problem at hand.

This strategy training covers how to devise a strategy following a clear process with tools to help at each stage, as well as case studies and practical help. The focus is on devising creative strategy, with application to briefs across PR, digital, comms and beyond. Expert trainer, Anahita Milligan is ex-Head of strategy at the award-winning planning agency Manning Gotlieb. She has devised creative strategies for brands including Playstation and the UK government and will help you and your teams to develop robust approaches.

At a Glance

Who's It For?
Perhaps you are an in-house communications team and have to devise a strategy to exploit an opportunity, announcement or sponsorship, or a PR agency out to win more competitive new business pitches. Or maybe you’re a team leader who has to work out the best way to tackle an issue and manage your resources to get there. This course will help you do that.
How Long For?
Full day in house or a 2 hour webinar (optional assignment add-on)
By The End
Understand the components that make up a great strategy and be able to devise your own
In house to suit you for groups of 8 or more online anytime
Online Strategy Ninja public training dates
28th June, 13th September 2022
£99pp + VAT online webinar, plus assignment £45pp
Developing PR strategy is a core part of the job as you rise up the management ranks and great strategy is at the heart of all good campaigns. Now Go Create developed the team's skills in this area with impressive results. The team loved the practical, hands on nature of the course, getting stuck into a live agency business challenge meant that no time was wasted and the outcomes of the day were immediately applicable to our client work. The team universally loved it. It's helped to harness great agency thinking and sharpen insight from the minute the training finished.
Jess Owen, MD, Kazoo

What You Will Learn

Do you need to devise a:

  • PR strategy?
  • Communications strategy or plan?
  • A creative strategy?
  • Digital or social media strategy?
  • Marketing or brand strategy?

This course is not an introduction to strategy – we’re assuming you have some experience of having to devise strategy in your role, but want to understand more. The training covers how to write a strategy following clear steps. Our approach includes the real-world practical experiences of the trainer, and the work of renowned strategists and writers as well as relevant case studies.

This course is run by Anahita Milligan, a former board level planner and strategist at Manning Gotlieb, part of the global Omnicom media group or Now Go Create Founder Claire Bridges, author of In Your Creative Element. See our other courses.

We have run this course successfully online throughout Covid and now offer a bite-size version of this course for those working remotely. Or you book an in-house workshop for teams of more than 8.

  • How to undertake a diagnosis of the problem – interrogate the problem, simplify and work out what’s critical and prioritise using great questions, insights, audience data, trends.
  • Create the strategy to deal with the difficulties/opportunities.
  • Devise a set of coherent actions to deliver the strategy.
  • Plus we’ll explore how to sell your strategy.

“This strategy training course just made approaching briefs and pitches so much easier.”  Creative Director, London PR agency

This course is a brilliant precursor to our Creative Ninjas course as it will explore how to build a rigorous foundation for your creative ideas and can be tailored to your team’s unique requirements. Call us on 020 3146 5586 or email for the full course spec.

We often run this as an online training course for individuals on with Creative Ninjas running the next day, contact to register your interest. See our other webinar options here. 



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