How to Devise (Creative) Strategy Training
How to Devise (Creative) Strategy Training
Enter your email address to receive a copy of the How to Devise (Creative) Strategy Training course overview PDF
Course Selector

We've trained over 10,000 people in our techniques — let us help find the right course for you.

Just answer a few basic questions and we'll point you in the right direction.

Go to Course Selector
How to Devise (Creative) Strategy Training

How to become a Strategy Ninja

“Everyone has a plan until they get punched in the mouth.” Mike Tyson

Get course overview

The word strategy has the power to intimidate & confuse. The ability to think strategically is a skill that is often left to chance with people rising through the ranks and expected to know how to do it by osmosis. Whilst it’s tempting to dive straight into generating solutions they often won’t stack up without rigorous thinking & interrogation of the problem at hand.

This training covers how to devise a strategy following a clear process with tools to help at each stage, as well as case studies and practical help. Expert trainer, Anahita Milligan is ex-Head of Strategy at the award-winning planning agency Manning Gotlieb. She has devised creative strategies for brands including Playstation and the UK government and will help you and your teams to develop robust approaches.

At a Glance

Who's It For?
Perhaps you are an in-house communications team and have to devise a strategy to exploit an opportunity, announcement or sponsorship, or a PR agency out to win more competitive new business pitches. Or maybe you’re a team leader who has to work out the best way to tackle an issue and manage your resources to get there. This course will help you do that.
How Long For?
1 day
By The End
Understand the components that make up a great strategy and be able to devise your own
In house or public course 29th March 2019, central London
Developing PR strategy is a core part of the job as you rise up the management ranks and great strategy is at the heart of all good campaigns. Now Go Create developed the team's skills in this area with impressive results. The team loved the practical, hands on nature of the course, getting stuck into a live agency business challenge meant that no time was wasted and the outcomes of the day were immediately applicable to our client work. The team universally loved it. It's helped to harness great agency thinking and sharpen insight from the minute the training finished.
Jess Owen, MD, Kazoo

What You Will Learn

Do you need to devise a:

  • PR strategy?
  • Communications strategy or plan?
  • A creative strategy?
  • Digital or social media strategy?
  • Marketing or brand strategy?

This course is not an introduction to strategy – we’re assuming you have some experience of having to devise strategy in your role, but want to understand more. The training covers how to write a strategy following clear steps. Our approach includes the real-world practical experiences of the trainer, and the work of renowned strategists and writers as well as relevant case studies.

This course is run by Anahita Milligan, a former board level planner and strategist at Manning Gotlieb, part of the global Omnicom media group.

  • How to undertake a diagnosis of the problem – interrogate the problem, simplify and work out what’s critical and prioritise using great questions, insights, audience data, trends.
  • Create the strategy to deal with the difficulties/opportunities.
  • Devise a set of coherent actions to deliver the strategy.
  • Plus we’ll explore how to sell your strategy.

“This strategy course just made approaching briefs and pitches so much easier.”  Creative Director, London PR agency

This course is a brilliant precursor to our Creative Ninjas course as it will explore how to build a rigorous foundation for your creative ideas and can be tailored to your team’s unique requirements. Call us on 07917 132672 or email for the full course spec.

New for 2019 – we are running this as an open training course for individuals for the first time on March 29th 2019 – contact or download the course spec and prices here.


Book Today

Privacy Policy

Call Lucy to have a chat about your needs and book your session today.

You May Also Be Interested in These Courses

  • Who's It For?
    Anyone who wants to improve their creative thinking skills and develop a toolkit of ways to explore problems.
    How Long For?
    1 day
    By The End
    Learn and practice at creative hacks and approaches to overcome creative burnout. From “I need an idea right now”, to ways to crack a creative challenge in an hour, 48 hours, a week or more.
    Public workshop dates
    18th September & 12th February 2019
    Find Out More
See All Courses

Contact Us Now and Get Our

Free Creativity Hacks

Get in touch to have a creative consultation with us to up the ante on your creativity today!

Privacy Policy