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Making creative strategy look easy

Making creative strategy look easy

Helping people to devise an effective creative strategy is a Now Go Create speciality, so these are 2 awards we watch with a keen eye. The Creative Strategy Grand Prix and the Creative Data Lions winners at this year’s Cannes both demonstrate how good...

Devise your creative strategy in 3 easy steps

Creative strategy underpins the best work – but it sometimes eludes even seasoned creatives. Now Go Create to the rescue! “Strategy is not the consequence of planning, but the opposite: its starting point.” Henry Mintzberg Ah, our old friend creative...

How do you define strategy?

Whenever we teach and talk about creativity here at Now Go Create, we love to hear how our delegates define strategy. The search for ‘business strategy books’ on Amazon yields over 90,000 results. One of our favourite definitions we like to share is from...