Business strategy is usually born of a highly rational process, grounded in facts and analysis. Storytelling, often associated with fiction and entertainment, may seem like the antithesis of strategy. But the two are not incompatible. This is a great article in the...
The power of storytelling should never be underestimated… especially if it can turn a £10 dog kennel into a near-priceless item! Storytelling is in the doghouse today! Have you ever wondered about the power of a story to help you communicate? Here’s a...
“If you want to use the power of ‘story’, you need to make sure you understand what storytelling actually means”. ‘Storytelling’ is bandied about in media boardrooms from London to New York to Sydney – but do you really know what...
Storytelling and brands. Storytelling continues to be a buzzword in marketing. But what does it mean to you? PR people have always been storytellers, it’s a the heart of what we do. We create or take information and craft it into compelling stories that make...
“When Claire asked me to run a story making session which focused on being curious and what brands can learn from theatre, I jumped at the chance. Curiosity, for me, is the corner stone of creativity – good storymakers don’t just passively accept but...
“Actors live in their bodies, not in their heads.” Katy Balfour, Punchdrunk actor We were lucky enough to work on the set of Punchdrunk’s production of The Drowned Man back in 2014. In this blog we share some of the (still relevant to 2023...
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