Category: Psychology of creativity

  1. January 6, 2017

    The role of alpha waves and creativity

    The laid-back creative: why the Relaxed Mind (Rm) is a breeding ground for good ideas Have you ever found the answer to a problem you were trying to solve suddenly pop into your head in the bath or in the shower? If so, it’s likely that alpha waves were at play. When we’re awake but […]

    By Claire Bridges
  2. What type of creative critic are you?
    September 16, 2015

    What type of creative critic are you?

    By Claire Bridges
  3. Would you pop a (legal) pill if it guaranteed to make you more creative?
    June 11, 2015

    Would you pop a (legal) pill if it guaranteed to make you more creative?

    By Claire Bridges
  4. What it takes to reach high performance by our new resident coach
    January 29, 2015

    What it takes to reach high performance by our new resident coach

    By Claire Bridges
  5. November 28, 2014

    Multicultural influences boost creativity

    A recurring theme from speaking to some the UK’s top PR creatives as part of our forthcoming Creativity in PR Study with the Holmes Report, is a need for mixing things up a bit. Some wanted to add a little spice by borrowing from the ad agency model of using multiple smaller teams; just as many thought […]

    By Claire Bridges
  6. Show runner, artist, robot or used car salesman? What’s Your Pitch Style?
    November 17, 2014

    Show runner, artist, robot or used car salesman? What’s Your Pitch Style?

    By Claire Bridges
  7. November 7, 2014

    Do you have decision fatigue? Here’s why.

    If you’ve ever found yourself in the middle of a brainstorming session and unable to get even a flicker out of your usually creative mind, the time of the meeting might well have had something to do with it. We all have a sneaking feeling that there are times of the day when we feel […]

    By Claire Bridges
  8. How creativity is like a snowglobe…
    November 2, 2014

    How creativity is like a snowglobe…

    By Claire Bridges
  9. October 27, 2014

    Hit a creative wall? Take inspiration from Sorkin, google, Pixar & persist!

    Often when I’m feeling a bit uninspired or find myself staring at a blank page, I find myself turning to this letter from Austin Madison, a Pixar animator who took part in the animator letters project, an ongoing challenge asking for handwritten letters from professional animators to help inspire others. Madison’s letter encourages everyone to […]

    By Claire Bridges

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