Category: inspiration

  1. The best creativity tools to try today – #2TrendWatching’s Canvas
    May 2, 2019

    The best creativity tools to try today – #2TrendWatching’s Canvas

    By Mike Peake
  2. Wagamama – noodling on innovation
    December 4, 2018

    Wagamama – noodling on innovation

    By Claire Bridges
  3. The 15 best apps for creative thinking – part 2
    November 16, 2018

    The 15 best apps for creative thinking – part 2

    By Mike Peake
  4. Creativity in unexpected places – the art crimes investigator
    October 19, 2018

    Creativity in unexpected places – the art crimes investigator

    By Claire Bridges
  5. April 12, 2017

    The Gap, by Ira Glass a love letter to creativity

    Whilst preparing for my webinar with Creative Review this week I came across a beautiful piece of work that highlights how grit and discipline are such important characteristics for the creative beginner and the most seasoned too. Bringing to life the words of The Gap, by Ira Glass reminds us that when we’re evaluating ideas, […]

    By Claire Bridges
  6. The neuroscience of creativity – the unconscious mind
    January 6, 2017

    The neuroscience of creativity – the unconscious mind

    By Claire Bridges
  7. January 3, 2017

    What drives us to be creative and how can we find our purpose?”

    Is a sense of corporate and personal purpose the future for business?  What drives us to be creative? This is a question I have been exploring whilst researching my new book about creativity in business. Whilst being creative in our personal lives may be something that comes easily, finding your creative mojo at work can […]

    By Claire Bridges
  8. December 21, 2016

    Why defining creativity matters for your business

    Think about the last time you thought something was creative. Was it a your own or an agency’s creative work, a new product, design or a service? What criteria did you apply to decide whether it was creative? The envy factor is often how I judge creative ideas – ‘ooh, I wish I’d thought of […]

    By Claire Bridges
  9. November 17, 2016

    If your last idea was a total failure… well done! Creative element #43

    Why failure and creativity are necessary bedfellows.   An oft-heard mantra in business is that it’s important to fail. No one gets things right first time every time – it is only by learning from our clangers that we’re given clues as to the right path to take. In my new book, In Your Creative Element, […]

    By Claire Bridges

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