Category: In Your Creative Element The Formula For Creative Success in Business

  1. Creativity in unexpected places – the art crimes investigator
    October 19, 2018

    Creativity in unexpected places – the art crimes investigator

    By Claire Bridges
  2. Anyone for a little creative destruction?
    October 19, 2018

    Anyone for a little creative destruction?

    By Mike Peake
  3. Are you a workplace rebel?
    October 9, 2018

    Are you a workplace rebel?

    By Claire Bridges
  4. Free chapter In Your Creative Element
    April 19, 2018

    Free chapter In Your Creative Element

    By Claire Bridges
  5. March 2, 2018

    What does creative freedom mean to you?

    In my book In Your Creative Element, I quote IDEO’s Tom Kelley who says that creative groups are at their best when they are free to experiment with new ideas. “Some skeptics insist that innovation is expensive,” he says. “In the long run, innovation is cheap. Mediocrity is expensive – and autonomy can be the […]

    By Claire Bridges
  6. January 19, 2018

    Creative Element #19 Ego

    Broadly defined as someone’s sense of self-importance and self-esteem, ego is often frowned upon in the modern workplace because the goal, and the team are perceived as more important than the individual. What is the role of creativity and the ego? Too much ego is clearly damaging: Todd Henry, author of The Accidental Creative, states […]

    By Claire Bridges
  7. May 25, 2017

    Can you really teach your people to be more creative?

    Emphatically yes argues creativity expert Claire Bridges, our Chief Spark at Now Go Create and author of the new book about creativity in business, In Your Creative Element. Creativity can be intimidating and subjective, and the information on the subject overwhelming. At any point in their careers people can be deemed creative ‘haves’ or ‘have […]

    By Claire Bridges
  8. May 11, 2017

    An interview with Founder Claire by Mark Tungate, for Ad Forum

    When you teach creativity, the question you inevitably get asked all the time is: “But can creativity really be taught?” Claire Bridges has a very clear answer, which I’ll get to a little later. But first I have another question. We’re often told that children are naturally creative. So what happens? How does life leach […]

    By Claire Bridges
  9. May 11, 2017

    Creative Element #Evaluation

    Option A or option B? Why evaluation skills and tools are vital for making the right creative decision. If you have a novel idea which has an element of surprise and value (if you’ve read any of my other blogs about my book), you’ll know that these are 2 common elements that may impact whether […]

    By Claire Bridges

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