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Category: Creativity tools and tips

  1. Marmite and cream cheese? A winning combination
    October 16, 2020

    Marmite and cream cheese? A winning combination

    By Claire Bridges
  2. Improv and creativity – time to say yes, and….
    September 14, 2020

    Improv and creativity – time to say yes, and….

    By Claire Bridges
  3. The best creativity tools to try today – #2TrendWatching’s Canvas
    May 2, 2019

    The best creativity tools to try today – #2TrendWatching’s Canvas

    By Mike Peake
  4. Ways to get creative with data
    September 26, 2018

    Ways to get creative with data

    By Claire Bridges
  5. Tackling the blank page – book extract published in Creative Review
    February 3, 2017

    Tackling the blank page – book extract published in Creative Review

    By Claire Bridges
  6. December 21, 2016

    Question-storming, interrogation and simplicity. Creativity & sales.

    Great salespeople are by default engaging their creative side – they create opportunities and demand where there is none, and are constantly seeking new ways to make a sale. As legendary ad man David Ogilvy famously said: “If it doesn’t sell, it isn’t creative”. I’ve trained some big sales teams over the past few years […]

    By Claire Bridges
  7. December 21, 2016

    Ten things which could be damaging your creativity

    Every SME has an never-ending to-list but making time for creativity can help you to stay one step ahead of the competition. Here are ten things which might be damaging your creativity: 1 Your management style A global IBM survey from a few years ago found that CEOs rated creativity as the single most desirable […]

    By Claire Bridges
  8. November 20, 2016

    Author Claire Bridges talks about how to conquer the blank page

    In this short film, Claire Bridges, author of a new book about creativity in business, In Your Creative Element, talks about simple ways to conquer the blank page. Whoever you are – whether you need to sell a creative idea to a client, an internal stakeholder or to pitch for a bank loan or money from […]

    By Claire Bridges
  9. No half-baked ideas here. What Bake Off tells us about creative thinking.
    September 28, 2016

    No half-baked ideas here. What Bake Off tells us about creative thinking.

    By Claire Bridges

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