Category: Creativity in Public Relations

  1. No half-baked ideas here. What Bake Off tells us about creative thinking.
    September 28, 2016

    No half-baked ideas here. What Bake Off tells us about creative thinking.

    By Claire Bridges
  2. Creativity in PR 5th edition launches today!
    September 19, 2016

    Creativity in PR 5th edition launches today!

    By Claire Bridges
  3. Take some advice from your younger self…
    July 11, 2016

    Take some advice from your younger self…

    By Claire Bridges
  4. Read all about Now Go Create’s Guinness world record attempt largest creative thinking lesson!
    June 26, 2016

    Read all about Now Go Create’s Guinness world record attempt largest creative thinking lesson!

    By Claire Bridges
  5. How to create award-winning PR campaigns
    April 18, 2016

    How to create award-winning PR campaigns

    By Claire Bridges
  6. What happens on our Creative Ninjas open creativity training? Good stuff!
    April 6, 2016

    What happens on our Creative Ninjas open creativity training? Good stuff!

    By Claire Bridges
  7. April 6, 2016

    How to write a killer PR award entry – what do judges look for?

    I’m running a conference for the PRCA next week to share insights from awards judges and award winners on what it takes to create an award-winning PR campaign. I also run a regular course for the PRCA on this subject and thought I’d share some of the useful comments that PRCA judges have shared. Ruth […]

    By Claire Bridges
  8. February 18, 2016

    Storytelling and brands – creative hacks to use the 7 story plots

    Storytelling and brands. Storytelling continues to be a buzzword in marketing. But what does it mean to you? PR people have always been storytellers, it’s a the heart of what we do. We create or take information and craft it into compelling stories that make people think or behave differently, that’s why copywriting is still […]

    By Claire Bridges
  9. February 10, 2016

    Take a peek at a creative pitch – live!

    The Creative Shootout is a live pitching competition that I was honoured to be a judge and partner for its inaugural event in January. You can read more about it on the blog here. This first year invited PR agencies to test their creative mettle in front of their colleagues, competitors and industry leaders by pitching […]

    By Claire Bridges

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