Category: Creativity in Public Relations

  1. What does creative bravery really mean?
    July 21, 2017

    What does creative bravery really mean?

    By Claire Bridges
  2. June 21, 2017

    Fear is holding the creative industries back

    Unity PR and Now Go Create conducted a study of 200 UK marketers, asking what ‘creative bravery’ in the marcoms industry means to them. Forty one per cent said it was about challenging the status quo, while 36 per cent thought it was about taking risks. 32 per cent said creative bravery constituted not being […]

    By Claire Bridges
  3. The PR Winners at Cannes Lions 2017
    June 20, 2017

    The PR Winners at Cannes Lions 2017

    By Claire Bridges
  4. Oh yes we Cannes!
    May 4, 2017

    Oh yes we Cannes!

    By Claire Bridges
  5. February 16, 2017

    Try an alternative to a group brainstorm – brainwriting

    Here at Now Go Create we love discovering and sharing tools and techniques to make ours (and your) creative work easier. If you haven’t tried it yet, brainwriting is a great tool. We discovered brainwriting several years ago and it’s one we teach in our How To Become A Creative Ninja workshops. The principle behind […]

    By Claire Bridges
  6. January 27, 2017

    Why every team needs a CD – a Creative Deviant that is…

    The start of the New Year and inevitable talk of goal setting. Maybe you’re looking to up the ante on your personal creativity, chase down that Cannes Lion or innovate in your sector. But in terms of this year’s appraisal you’re probably expected to conform to the company rules and standards, perhaps adhere to ‘best […]

    By Claire Bridges
  7. January 27, 2017

    Creative success in business – the Csuite podcast from Cass Business School

    What does it take to be a creative success in business? Recorded at the Cass Business School in London, in this show for the C Suite Podcasts, interviewer and presenter Russell Goldsmith spoke to me and two contributors from my new book, In Your Creative Element, Gerry Hopkinson, Co-Founder of award-winning Clerkenwell PR agency Unity, […]

    By Claire Bridges
  8. If you want to be more creative, get curious
    January 11, 2017

    If you want to be more creative, get curious

    By Claire Bridges
  9. November 4, 2016

    In Your Creative Element, The Formula For Creative Success in Business

    In December, my new book, In Your Creative Element, The Formula for Creative Success in Business is published by Kogan Page. It’s the result of more than 20 years’ experience working in the creative industries and 2.5 years of study at Masters level at Cass Business School, City, University London, as I set out to […]

    By Claire Bridges

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