Category: creative leadership
December 16, 2016
How purpose, leadership & creativity are linked
What drives us as individuals to be creative and what happens when you lose your purpose? What drives us to be creative? This is a question I have been exploring whilst researching my new book about creativity in business In Your Creative Element. Whilst being creative in our personal lives may be something that comes […]By Claire Bridges
November 4, 2016
In Your Creative Element, The Formula For Creative Success in Business
In December, my new book, In Your Creative Element, The Formula for Creative Success in Business is published by Kogan Page. It’s the result of more than 20 years’ experience working in the creative industries and 2.5 years of study at Masters level at Cass Business School, City, University London, as I set out to […]By Claire Bridges
June 14, 2016
DDB’s Keith Reinhard on creative leadershipBy Claire Bridges
August 29, 2014
5 tips to facilitating a brilliant creative session.
A creative session or brainstorm should be the opposite of ‘ the untrained leading the unwilling to do the unnecessary’. Sadly this is not always the case. Here at Now Go Create we come across many businesses that seem to think that an unprepared gathering of individuals called into a room plied with sweets and […]By Claire Bridges
March 19, 2014
Take a thought walk with me….
In my day-to-day work in creativity you’ll find me banging on about getting away from your desk, allowing ideas to incubate and trying something new if you want to find new ways to be creative. Steve Jobs talked about creativity in terms of joining dots, and the bigger your frame of reference on the world, […]By Claire Bridges