Category: creative leadership

  1. October 14, 2017

    The role of self-belief for personal creativity

    Claire Bridges hosted the ‘Are You in Your Creative Element?’ session this morning at the Festival of Marketing, where she told the audience that a lack of confidence often holds people back. “People need to adopt a creative mindset because a lack of self-belief means we self-censor,” she said. “We worry about putting ideas on […]

    By Claire Bridges
  2. August 10, 2017

    Creative effectiveness & pitching – day 4 round up on Masters of Creativity

    Continuing our round up of the Cannes Lions Masters of Creativity Programme Day 4 – June 22nd  Gurdeep Puri – Founding Partner the Effectiveness Partnership on Creative Effectiveness “ Has it worked? Wrong question. Ask what does success look like?” Gurdeep made it his mission to teach the delegates the broader concept of effectiveness verses […]

    By Claire Bridges
  3. August 10, 2017

    Creative data from 2 amazing masters of creativity at the Cannes Lions School, 2017

    The second instalment of our Masters of Creativity round up from Cannes Lions 2017. Just when our delegates thought their second day couldn’t get any more mind-blowing following Rob Reilly’s talk, they were treated to an up close and personal hour with Scott Galloway – Clinical Professor of Marketing, NYU Stern School of Business on Innovation.  “The […]

    By Claire Bridges
  4. Cannes Lions Masters of Creativity round up 2017 – part 1
    July 31, 2017

    Cannes Lions Masters of Creativity round up 2017 – part 1

    By Claire Bridges
  5. What does creative bravery really mean?
    July 21, 2017

    What does creative bravery really mean?

    By Claire Bridges
  6. June 21, 2017

    Fear is holding the creative industries back

    Unity PR and Now Go Create conducted a study of 200 UK marketers, asking what ‘creative bravery’ in the marcoms industry means to them. Forty one per cent said it was about challenging the status quo, while 36 per cent thought it was about taking risks. 32 per cent said creative bravery constituted not being […]

    By Claire Bridges
  7. Oh yes we Cannes!
    May 4, 2017

    Oh yes we Cannes!

    By Claire Bridges
  8. 7 inspiring creative women on International Women’s Day 2017
    March 8, 2017

    7 inspiring creative women on International Women’s Day 2017

    By Claire Bridges
  9. January 27, 2017

    Why every team needs a CD – a Creative Deviant that is…

    The start of the New Year and inevitable talk of goal setting. Maybe you’re looking to up the ante on your personal creativity, chase down that Cannes Lion or innovate in your sector. But in terms of this year’s appraisal you’re probably expected to conform to the company rules and standards, perhaps adhere to ‘best […]

    By Claire Bridges

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