Category: creative business
December 21, 2016
Question-storming, interrogation and simplicity. Creativity & sales.
Great salespeople are by default engaging their creative side – they create opportunities and demand where there is none, and are constantly seeking new ways to make a sale. As legendary ad man David Ogilvy famously said: “If it doesn’t sell, it isn’t creative”. I’ve trained some big sales teams over the past few years […]By Claire Bridges
December 5, 2016
How much of creativity is nature vs. nurture?
In this short film Claire Bridges, Founder, Now Go Create and author In Your Creative Element discusses whether creativity is something people are born with, or if there are external factors which can either develop or destroy it. Claire says: “Creativity is a complex soup of attitude, skills, belief and experiences. IDEO’s David Kelley says that […]By Claire Bridges
December 5, 2016
What Michael McIntyre taught me about risk-taking
Experimentation, practice and falling flat on your arse: lessons about risk-taking from Michael McIntyre. Part of US megastar comedian Chris Rock’s creative process is turning up unannounced at small comedy clubs and floating new gags. This has been described as a series of “rapid, low risk experiments” by writer Peter Sims who calls them “little […]By Claire Bridges
September 19, 2016
Creativity in PR 5th edition launches today!By Claire Bridges
August 31, 2016
Don’t wait til the idea is dead – make better decisions with a project pre mortemBy Claire Bridges
July 18, 2016
Just what happens on our creativity courses?By Claire Bridges
July 11, 2016
Take some advice from your younger self…By Claire Bridges
June 27, 2016
Inspiration & brainfood – Glass Lions winners Cannes 2016
Over the next few weeks I’ll be sharing some of the campaign winners from the Cannes Lion Festival of Creativity that I personally found interesting. Of course there are hundreds so I’ve tried to pick work that reflect wider trends that emerged out of the festival this year. The trend for creativity for good continues […]By Claire Bridges
June 17, 2016
Now Go Create leads Guinness World Record Attempt World’s Largest Creativity Lesson!
I’m so excited to have been asked by the Cannes Lions School to lead an attempt on an official world record today (23rd June)! The Cannes Lions Festival of Creativity is aiming to join the likes of Usain Bolt, Sir Richard Branson and Otto the Skateboarding Dog next Thursday by achieving the first ever Guinness […]By Claire Bridges