Category: creative business

  1. March 2, 2018

    How diversity and purpose drive creative success

    For her book, In Your Creative Element, the Amazon bestseller about creativity in business Now Go Create Founder Claire interviewed creative leaders from organisations including the NHS, the United Nations, Twitter, Punchdrunk and Paddy Power as well as some of the world’s most successful creative agencies. This extract features an interview with Gerry Hopkinson, Unity’s Co-Founder […]

    By Claire Bridges
  2. January 19, 2018

    A deadline and a dream.

    What are the essential ingredients of the perfect creative brief? A killer brief can make the difference between good and great creative work, writes Now Go Create Founder Claire Bridges. It must tell your team where you are now and where you want to be. “A deadline and a dream” – two essential components of the ideal […]

    By Claire Bridges
  3. The PR Winners at Cannes Lions 2017
    June 20, 2017

    The PR Winners at Cannes Lions 2017

    By Claire Bridges
  4. June 12, 2017

    “The idea of a single eureka moment is a dangerous lie”

    We love a commencement speech here at Now Go Create and we enjoyed Facebook Founder Mark Zuckerberg’s as much as any other when he went back to Harvard, the school he dropped out of and where Facebook started, to talk to the class of 2017. In his speech he talks about what it means to […]

    By Claire Bridges
  5. May 25, 2017

    Can you really teach your people to be more creative?

    Emphatically yes argues creativity expert Claire Bridges, our Chief Spark at Now Go Create and author of the new book about creativity in business, In Your Creative Element. Creativity can be intimidating and subjective, and the information on the subject overwhelming. At any point in their careers people can be deemed creative ‘haves’ or ‘have […]

    By Claire Bridges
  6. May 11, 2017

    An interview with Founder Claire by Mark Tungate, for Ad Forum

    When you teach creativity, the question you inevitably get asked all the time is: “But can creativity really be taught?” Claire Bridges has a very clear answer, which I’ll get to a little later. But first I have another question. We’re often told that children are naturally creative. So what happens? How does life leach […]

    By Claire Bridges
  7. March 7, 2017

    How to use neuroscience to help build the perfect creative team

    Creativity has been part of my professional life for over twenty years working in PR and then as a trainer and consultant. I’ve always been fascinated by what’s actually playing out on the hills and valleys of our 3lbs of grey matter whilst we’re generating creative ideas. People often ask what the secret is to […]

    By Claire Bridges
  8. January 27, 2017

    Why every team needs a CD – a Creative Deviant that is…

    The start of the New Year and inevitable talk of goal setting. Maybe you’re looking to up the ante on your personal creativity, chase down that Cannes Lion or innovate in your sector. But in terms of this year’s appraisal you’re probably expected to conform to the company rules and standards, perhaps adhere to ‘best […]

    By Claire Bridges
  9. January 27, 2017

    Creative success in business – the Csuite podcast from Cass Business School

    What does it take to be a creative success in business? Recorded at the Cass Business School in London, in this show for the C Suite Podcasts, interviewer and presenter Russell Goldsmith spoke to me and two contributors from my new book, In Your Creative Element, Gerry Hopkinson, Co-Founder of award-winning Clerkenwell PR agency Unity, […]

    By Claire Bridges

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