Category: business skills

  1. Ways to get creative with data
    September 26, 2018

    Ways to get creative with data

    By Claire Bridges
  2. January 19, 2018

    What stand-up comedy can teach us about creativity.

    Stand-up comedians have to be vulnerable, open to failure and somehow learn to ignore their inner critic. Sound familiar? Whenever I watch live comedy I love witnessing the creative process play out in real time. It’s pure self-expression, with the performer creating there and then in the moment, gauging feedback and responding on the fly. They […]

    By Claire Bridges
  3. August 24, 2017

    Reasons why your group brainstorm might suck

    Here at Now Go Create we run brilliant brainstorm training to help those who have to lead the creative charge to bring their people along with them. So you might be wondering why the headline above?  So does group brainstorming work? There are lots of studies that show that it doesn’t when it is done […]

    By Claire Bridges
  4. July 28, 2017

    Mastering Creativity – our new online creativity course

    I’m really excited to be able to share what I’ve been working on over the past few months – a new 6 part, online creativity course with the creative industries bible – Creative Review – and some of the most influential and exciting people in the creative industries. We’re going to lift the bonnet on […]

    By Claire Bridges
  5. May 25, 2017

    Can you really teach your people to be more creative?

    Emphatically yes argues creativity expert Claire Bridges, our Chief Spark at Now Go Create and author of the new book about creativity in business, In Your Creative Element. Creativity can be intimidating and subjective, and the information on the subject overwhelming. At any point in their careers people can be deemed creative ‘haves’ or ‘have […]

    By Claire Bridges
  6. December 21, 2016

    Ten things which could be damaging your creativity

    Every SME has an never-ending to-list but making time for creativity can help you to stay one step ahead of the competition. Here are ten things which might be damaging your creativity: 1 Your management style A global IBM survey from a few years ago found that CEOs rated creativity as the single most desirable […]

    By Claire Bridges
  7. March 30, 2016

    Creativity and risk taking

    Creativity and risk taking – bedfellows for big ideas. “The biggest risk is not taking any risk. In a world that’s changing really quickly, the only strategy that is guaranteed to fail is not taking risks.” Mark Zuckerberg “The most creative people are willing to work in the shadow of uncertainty.” Ed Catmull, Creativity, Inc. “Only […]

    By Claire Bridges
  8. Now Go Create joins the Eurobest 2015 creative makers and breakers
    November 16, 2015

    Now Go Create joins the Eurobest 2015 creative makers and breakers

    By Claire Bridges
  9. Class of ’92  – out of their league and out of date
    November 4, 2015

    Class of ’92 – out of their league and out of date

    By Claire Bridges

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