So was Cannes Lions Health insipiration Viagra?

At the first 2014 Lions Health, Jim Stengel, former CMO of P&G declared that, healthcare and its communications felt predictable and expected and that the healthcare sector is currently like P&G 15 years ago.

In the seminar, Are You Creative Enough To Work in Healthcare? Rich Levy, Chief Creative Officer, FCB Health, stated that we as an industry need convince people that ‘we are not lame’.  Not very inspiring at such a potentially inspirational event, and when you consider the eponymous co-relation between confidence and creativity.

The major theme coming out of both Lions Health and Cannes Lions was the need for storytelling, often, with social purpose when aiming for the holy grail of engagement. The great news is health is inherently suited to this approach and with a little creative confidence the stage is ours.

So how did Lions Health 2014 go, so to speak? Well, to be fair it felt like a fairly decent dress rehearsal. Some inclusions, like David Nutter’s (US film director of Game of Thrones) emotive rally for stories with heart and the mind blowing futurist and techno philosopher, Jason Sliver, were inspiration Viagra. But as a whole the subject of creativity didn’t take centre-stage and more evidence of some of the amazing, fresh and exciting works of genius that do exist in the healthcare industry, as demonstrated at the awards ceremony, would have been applauded.

I look forward to Lions Health 2015 and hope it is more of a celebration of creativity rather than an apology.

Written by Rebecca Rhodes.

Contact Us Now and Get Our

Free Creativity Hacks

Get in touch to have a creative consultation with us to up the ante on your creativity today!

Privacy Policy