Latest Posts

  1. March 6, 2013

    5 Steps To Strategy Heaven

    We ran our 5 Steps To Strategy Heaven course yesterday for a senior team at a PR agency and as ever, the session was a roaring success. Whoever the audience is the word strategy has the power to intimidate & confuse, when in reality it can be broken down into a series of manageable stages. […]

    By Claire Bridges
  2. September 19, 2012

    Creative tips for SME’s

    I was invited to be on the panel last night at Covent Garden’s Hospital Club as part of an Entrepreneurs event. There were around 50 owner-managers and lots of lively debate about the trials and challenges small businesses face. I was asked to talk about how SME’s can use creativity to their advantage. Many studies […]

    By Claire Bridges
  3. September 14, 2012

    7 ways to use emotion to generate creative ideas

    “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Maya Angelou  The IPA recently ran an effectiveness study looking at ad campaigns that used rational and emotional messaging and found that emotional campaigns trumped rational every time in terms […]

    By Claire Bridges
  4. June 22, 2012

    Rules are made to be broken?

    Some people find the idea of setting boundaries at the start of any creative session a contradiction but I find it helps if you lay out some ground rules at the start. Let everyone know that the ideas will be judged in time but the session will be split out into periods of generation and […]

    By Claire Bridges

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