November 21, 2013
Punchdrunk & Now Go Create Collaborate!
We are beside-ourselves excited to be working with creative giants and pioneers of immersive theatre Punchdrunk on The Art of Immersive Story Making Workshop on 17th December. Imagine exploring the secrets & storytelling techniques developed by Punchdrunk that are key to creating their immersive worlds & then applying these back to your day-to-day professional life. […]By Claire Bridges
November 21, 2013
Creativity in PR – We talk content with Editorial Director & media supremo Anthony Noguera
How do you generate creative content? 35% of people who responded to our Creativity In PR study work in content creation. We talk to award-winning Editorial Director & media supremo Anthony Noguera for his take. Before starting his own creative consultancy Anthony was Editorial Director at EMAP and Bauer (one of the largest international publishing […]By Claire Bridges
November 21, 2013
Creativity In PR – How Ideas & Data Play Nice Together, Greg James, Cake NYC
In our 2013 Creativity in PR study, 61% of people say that insight and planning drive great PR campaigns, with 65% saying they use it. I worked at Cake London for several years with the uber-talented Greg James, now MD Cake Group US. He talked to me about How Ideas and Data Play Nice Together. […]By Claire Bridges
July 31, 2013
Why time wasted can be super productive
Albert Einstein said creativity is the residue of time wasted. A poignant point, you could argue, in our 24/7 hyper connected world. Ever wondered why you crack the problem, which has driven you half mad, in the shower or on the loo? Why inspiration strikes whilst staring out of a bus window or half way […]By Claire Bridges
June 26, 2013
Creativity in PR – what drives great work? Take part in our study!
Now Go Create is exploring the PR industry’s attitude towards creativity and so today we launched the 2013 edition of our landmark survey with the Holmes Report. We’re looking to analyse the PR industry’s efforts to develop breakthrough ideas as clients increasingly turn to them to drive brand-building efforts. It’s one of the […]By Claire Bridges
June 25, 2013
Mirror, mirror on the wall who is the most creative of them all?
Fast Company has just published its 100 Most Creative People 2013 which includes rappers, data nerds & marketeers. It got us pondering what defines one person as ‘creative’ and not the person sitting next to them? Many studies have been done into the traits and characteristics of creative people and there are some reocurring themes: […]By Claire Bridges
June 10, 2013
What does a pack of cards tell us about creativity?
A whole load it seems. I’ve been asking attendees on our recent Creative Ninja training courses to build a cake out of cards (with help from Blu Tack!) and then repeat the challenge but this time building any object of their choice. It reveals a lot about their problem solving and creative styles beyond their […]By Claire Bridges
April 25, 2013
Is imitation the best form of flattery in a PR campaign & does anyone care?
Having a day at home yesterday exposed me to the great media coverage generated by Visit England’s search for the Best 101 Things To In Britain www.101thingstodoinengland.co.uk I saw it discussed extensively on Loose Women, Radio 2 throughout the day and in The Sun, The Express, Mirror and Independent amongst others. The timing was thoughtful […]By Claire Bridges
April 3, 2013
Get ready for your close up….
With the CEO of Youtube predicting that 90% of online traffic will be video within the next 3 years, whether it’s promoting your own businesses or developing client campaigns – then it can’t be ignored. We all know the power of great storytelling too and with attention spans shorter than ever film is a great […]By Claire Bridges