Latest Posts

  1. January 14, 2014

    Art of Immersive Story Telling With Punchdrunk – new date!

    Following the brilliant pilot session we ran in December, we’re running a second Immersive Art of Story Telling Workshop with creative giants Punchdrunk on the set of their incredible production, The Drowned Man in Paddington. We are running another session on 17th Feb 2014 and tickets will go on general sale in the next few […]

    By Claire Bridges
  2. December 19, 2013

    Creativity in PR – An Academic View – Dr Sara Jones, City University London

     In our study we asked: do you have a creative process in your business? – 69% have a process (compared to 71% in 2012), whilst 28% don’t We received a lot of anecdotal comment about whether process has a place when devising ideas. At Now Go Create we’re pretty surprised this debate is still going […]

    By Claire Bridges
  3. December 5, 2013

    Santa Baby, Put A Macbook Under The Tree For Me – 10 Gifts For Creatives

    Thought I would share a few of my favourite creative things – from my Xmas wish list and resources and goodies that I come back to time and time again.    1. How To Do More Great Work, Michael Bungay Steiner around £7, Amazon. This book has been nicked from my training courses 3 times […]

    By Claire Bridges
  4. November 30, 2013

    Creativity in PR – The Agency View – Angie Moxham, Chief Monkey

    “Creative ideas have to be rooted in insight-based, brand-centric strategic thinking.  If your ideas don’t support the business and brand’s objectives, what’s the point?  Jazz hands are fun to watch, but become quickly irritating if all they’re doing is wafting thin air rather than creating a perfect storm to drive a measurable outcome.  Having a […]

    By Claire Bridges
  5. November 30, 2013

    Creativity in PR – A Healthcare Perspective, Caroline Maddock, Weber Shandwick

    “Creativity in healthcare shouldn’t just be for Christmas.  Nor should creativity become less of a priority with the continuing challenges of economic pressures, increasing focus on the regulatory environment and ensuring access to medicines.  If anything, an ability to interest and engage an audience, be they physicians or consumers, is even more important in times […]

    By Claire Bridges
  6. November 26, 2013

    How good are you at managing your mental bandwidth?

    I’ve just read the most sensible thing I’ve heard in a long time when it comes to problem solving by a wise man who has been given a “genius grant” by the MacArthur Foundation. Sendhil Mullainathan, a professor of economics at Harvard says that “Although we can control where our time goes, we cannot fully […]

    By Claire Bridges
  7. November 21, 2013

    Creativity In PR – How Ideas & Data Play Nice Together, Greg James, Cake NYC

    In our 2013 Creativity in PR study, 61% of people say that insight and planning drive great PR campaigns, with 65% saying they use it. I worked at Cake London for several years with the uber-talented Greg James, now MD Cake Group US. He talked to me about How Ideas and Data Play Nice Together. […]

    By Claire Bridges
  8. November 21, 2013

    Creativity in PR – We talk content with Editorial Director & media supremo Anthony Noguera

    How do you generate creative content? 35% of people who responded to our Creativity In PR study work in content creation.  We talk to award-winning Editorial Director & media supremo Anthony Noguera for his take. Before starting his own creative consultancy Anthony was Editorial Director at EMAP and Bauer (one of the largest international publishing […]

    By Claire Bridges
  9. November 21, 2013

    Punchdrunk & Now Go Create Collaborate!

    We are beside-ourselves excited to be working with creative giants and pioneers of immersive theatre Punchdrunk on The Art of Immersive Story Making Workshop on 17th December. Imagine exploring the secrets & storytelling techniques developed by Punchdrunk that are key to creating their immersive worlds & then applying these back to your day-to-day professional life. […]

    By Claire Bridges

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