July 31, 2013
Why time wasted can be super productive
Albert Einstein said creativity is the residue of time wasted. A poignant point, you could argue, in our 24/7 hyper connected world. Ever wondered why you crack the problem, which has driven you half mad, in the shower or on the loo? Why inspiration strikes whilst staring out of a bus window or half way […]By Claire Bridges
June 26, 2013
Creativity in PR – what drives great work? Take part in our study!
Now Go Create is exploring the PR industry’s attitude towards creativity and so today we launched the 2013 edition of our landmark survey with the Holmes Report. We’re looking to analyse the PR industry’s efforts to develop breakthrough ideas as clients increasingly turn to them to drive brand-building efforts. It’s one of the […]By Claire Bridges
June 25, 2013
Mirror, mirror on the wall who is the most creative of them all?
Fast Company has just published its 100 Most Creative People 2013 which includes rappers, data nerds & marketeers. It got us pondering what defines one person as ‘creative’ and not the person sitting next to them? Many studies have been done into the traits and characteristics of creative people and there are some reocurring themes: […]By Claire Bridges
June 10, 2013
What does a pack of cards tell us about creativity?
A whole load it seems. I’ve been asking attendees on our recent Creative Ninja training courses to build a cake out of cards (with help from Blu Tack!) and then repeat the challenge but this time building any object of their choice. It reveals a lot about their problem solving and creative styles beyond their […]By Claire Bridges
April 25, 2013
Is imitation the best form of flattery in a PR campaign & does anyone care?
Having a day at home yesterday exposed me to the great media coverage generated by Visit England’s search for the Best 101 Things To In Britain www.101thingstodoinengland.co.uk I saw it discussed extensively on Loose Women, Radio 2 throughout the day and in The Sun, The Express, Mirror and Independent amongst others. The timing was thoughtful […]By Claire Bridges
April 3, 2013
Get ready for your close up….
With the CEO of Youtube predicting that 90% of online traffic will be video within the next 3 years, whether it’s promoting your own businesses or developing client campaigns – then it can’t be ignored. We all know the power of great storytelling too and with attention spans shorter than ever film is a great […]By Claire Bridges
April 2, 2013
We love visual minutes…
We come over all warm and fuzzy it when creative folk get totally stuck in following one of our courses and we’re loving TMW’s brilliant Jenny Cobelli’s Prezi of our recent Ninja training session & the creative process. A brilliant summary of the day and another example of how using visual minutes trumps powerpoint every […]By Claire Bridges
April 2, 2013
Brainfood – 7 brilliant free creative resources
I often get asked for pointers to creative inspiration and free resources. Here are some of my favourite places you can explore to help you with your pursuit of all things creative. www.creativethinking.net – one of the leading thinkers in creativity Michal Michalko – free techniques, tools and creative brain food NESTA – www.nesta.org.uk has […]By Claire Bridges
March 11, 2013
How to facilitate a brilliant brainstorm – key skills & Mindmap
When we ran our survey with the Holmes Report last year we uncovered that brainstorm facilitation skills are often ignored by many businesses but are fundamental to brilliant (or terrible) brainstorms as anyone who’s watched The Apprentice will know. Uber-trainer Liz Lovius ran our Brilliant Facilitation Skills workshop last week for a group of agency, […]By Claire Bridges