September 14, 2012
7 ways to use emotion to generate creative ideas
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Maya Angelou The IPA recently ran an effectiveness study looking at ad campaigns that used rational and emotional messaging and found that emotional campaigns trumped rational every time in terms […]By Claire Bridges
June 22, 2012
Rules are made to be broken?
Some people find the idea of setting boundaries at the start of any creative session a contradiction but I find it helps if you lay out some ground rules at the start. Let everyone know that the ideas will be judged in time but the session will be split out into periods of generation and […]By Claire Bridges