April 25, 2014
If you want to get creative, get scenius
I just came across this word and musician Brian Eno’s definition of it from 1996: “Scenius stands for the intelligence and the intuition of a whole cultural scene. It is the communal form of the concept of the genius.” I’m a bit late to this party, he talked about it a while ago, but I love the […]By Claire Bridges
April 13, 2014
Is the best way to learn about creativity to BE creative?
“I hear and I forget. I see and I remember. I do and I understand.” Confucius I’m coming towards the end of 3 year’s study for an MA in Innovation, Creativity and Leadership at City University London. As part of the coursework for the Creativity and the Creative Industries module we’ve had to explore and […]By Claire Bridges
April 12, 2014
Founder Claire is chosen for Cannes Lions PR Jury 2014.
Now Go Create’s Founder Claire Bridges has been chosen as one of only 2 UK judges for the PR Jury at this year’s Cannes Lions Festival – the Oscars for the creative communications industry. It’s a great honour to be chosen as a judge as the Festival chooses has extrememly high standards for its judges. […]By Claire Bridges
March 28, 2014
Give Me A Whack Around The Head!
I’ve been raving about the ‘Creative Whack Pack’ by Roger van Oech for some time now. It’s an app (and also a physical pack) designed to help creativity and one that tackles most problems in a deceptively simple way. Apart from browsing the internet, technology seems to be absent from idea generation and this is […]By Claire Bridges
March 19, 2014
Take a thought walk with me….
In my day-to-day work in creativity you’ll find me banging on about getting away from your desk, allowing ideas to incubate and trying something new if you want to find new ways to be creative. Steve Jobs talked about creativity in terms of joining dots, and the bigger your frame of reference on the world, […]By Claire Bridges
March 13, 2014
Can being mindful affect your creativity? By Faye Lockier
If ‘mindfulness’ hasn’t come up in any conversations you’ve had at least once over the last few months I would be surprised! For those of you who are not aware of the term, mindfulness can be described as a mind-body approach to well-being that can help change the way you think, feel and act about […]By Claire Bridges
March 3, 2014
Creative Ninjas – get the inside scoop.
How to be a Creative Ninja is our most popular course – we’ve trained over 10,000 people from household name brands and agencies over the past five years. If you’ve read about the course and wondered what it’s like to take part find out more from these people who have recently taken the 1 day […]By Claire Bridges
February 25, 2014
Punchdrunk Art of Immersive Storymaking Workshop for the Creative Industries – new date!
Following the incredible feedback from the last 2 sessions from our Punchdrunk immersive workshop for the commercial creative industries we’re running a further session on 24th March 2014 on the set of The Drowned Man in Paddington. We had 26 people from experiential agencies, PR agencies, brands and film makers in attendance. The day is […]By Claire Bridges
February 18, 2014
Punchdrunk reveal their secrets & storytelling techniques…
Yesterday I was lucky enough to spend a day on the set of Punchdrunk’s amazing immersive production The Drowned Man in Paddington as we ran our Art of Immersive Storytelling Workshop along with 26 intrepid folk from a broad range of creative industries – Creative Directors, PR’s, research agencies, film makers, brand directors and media […]By Claire Bridges