September 16, 2014
Messy, wicked or tame? What’s your problem?By Claire Bridges
September 11, 2014
Creativity – all in the timing?
I’ve been thinking rather a lot about time lately, probably because with three children I have so little of it. I have always considered myself to be at my best under pressure, a last min creative thinker that just pulls it out the bag but thinking about it…I’m not. I spend a lot of my […]By Claire Bridges
September 3, 2014
Mcdonalds festival campaign taps into currency trendBy Claire Bridges
September 1, 2014
Ice ice baby – what can you dare your audience to do?
I imagine, if like me, you’re working in communications at the moment, you are watching the ice bucket challenge with a combination of intrigue and admiration. A lot has already been written about why this challenge is capturing the imagination of people world-wide and I can’t help trying to unravel it from a creative perspective […]By Claire Bridges
August 31, 2014
The brains trust, dailies & giving notes. Creative leadership lessons from Pixar.By Claire Bridges
August 29, 2014
5 tips to facilitating a brilliant creative session.
A creative session or brainstorm should be the opposite of ‘ the untrained leading the unwilling to do the unnecessary’. Sadly this is not always the case. Here at Now Go Create we come across many businesses that seem to think that an unprepared gathering of individuals called into a room plied with sweets and […]By Claire Bridges
August 24, 2014
Creativity training – find out what happens
Find out what goes on at some of our most popular training. Testimonials and feedback from folk at our How to be a creative ninja and brilliant brainstorm training.By Claire Bridges
August 24, 2014
Want to become a brilliant brainstorm facilitator?
We recently ran our 2 day full Creative Monty session in London for 40 intrepid folk from the worlds of food retail (Cook), PR agency Text 100 (their NY, San Fransisco and London offices), PR agency Creative Directors, digital experts, film and content production agencies, freelancers from different backgrounds, education comms specialist Hopscotch, in-house comms […]By Claire Bridges
August 22, 2014
So was Cannes Lions Health insipiration Viagra?
At the first 2014 Lions Health, Jim Stengel, former CMO of P&G declared that, healthcare and its communications felt predictable and expected and that the healthcare sector is currently like P&G 15 years ago. In the seminar, Are You Creative Enough To Work in Healthcare? Rich Levy, Chief Creative Officer, FCB Health, stated that we […]By Claire Bridges