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Creative State of the PR Nation – 5 Years of The Creativity in PR Study

Back in 2012 Now Go Create and The Holmes Report set out to explore creativity in PR. We wanted to know how the public relations industry was approaching creativity and whether the industry was set fair to tackle client demands and needs in a fast-changing environment. Our findings since that first year have shown a […]

In Your Creative Element shortlisted for management book of the year

Now Go Create Founder Claire Bridges book on creativity in business, In Your Creative Element has been shortlisted for Management Book of the Year prize which was announced today by the Chartered Management Institute (CMI) and the British Library. The 25-strong shortlist for the overall £5,000 prize – sponsored by Henley Business School reflects and offers […]

The role of self-belief for personal creativity

Claire Bridges hosted the ‘Are You in Your Creative Element’ session this morning at the Festival of Marketing, where she told the audience that a lack of confidence often holds people back. “People need to adopt a creative mindset because a lack of self-belief means we self-censor,” she said. “We worry about putting ideas on […]

Bite-size creativity at ASOS Festival of Learning

During the last week of September we were lucky enough to take part in the ASOS Festival of Learning – a truly remarkable week-long event for all ASOSers. We offered bite-size creativity training sessions including ‘think on your feet’ working with 2 improv professionals to practice collaboration and thinking on the fly. We also ran our […]

More about our new Mastering Creativity online course

We’ve been putting the final touches to our new Mastering Creativity course in partnership with Creative Review. The course is made up of 6 modules, each one consisting of around 1 hour of video lectures from me, broken into bite-size chunks of up to 10 minutes. Covering everything from how to tackle the blank page, […]

Meet Coleman Sweeney: The World’s Biggest Asshole

The behind the scenes story of the award winning Donate Life charity campaign – a brilliant example of creativity in healthcare. We love a convention-busting piece of creative work here at Now Go Create, and a few month’s after the Cannes Lions International Festival of Creativity we’ve been taking a deeper dive into some of the […]

Creative effectiveness & pitching – day 4 round up on Masters of Creativity

Continuing our round up of the Cannes Lions Masters of Creativity Programme Day 4 – June 22nd  Gurdeep Puri – Founding Partner the Effectiveness Partnership on Creative Effectiveness “ Has it worked? Wrong question. Ask what does success look like?” Gurdeep made it his mission to teach the delegates the broader concept of effectiveness verses […]

Creative data from 2 amazing masters of creativity at the Cannes Lions School, 2017

The second instalment of our Masters of Creativity round up from Cannes Lions 2017. Just when our delegates thought their second day couldn’t get any more mind-blowing following Rob Reilly’s talk, they were treated to an up close and personal hour with Scott Galloway – Clinical Professor of Marketing, NYU Stern School of Business on Innovation.  “The […]

Cannes Lions Masters of Creativity round up 2017 – part 1

Cannes Lions Masters of Creativity 2017 – A training opportunity where experienced-multi-disciplined teams are challenged to crack a real client brief whilst being taught by industry legends. Last month, for the third year in a row, we at Now Go Create were invited to the Cannes Lions School as mentors on the ‘Masters of Creativity’ […]