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Free creativity stimulus – using trends

Free chapter In Your Creative Element

How to master the 10 minute pitch

Last year we had a truly international cohort for the third year of the Masters of Creativity programme at the Cannes Lions School. Our delegates came from 12 different countries, representing both in-house brands including Microsoft and Red Bull, and a wide variety of business roles in agencies including digital strategists, art directors, business development […]

Every day’s a school day at Cannes…by Anahita Milligan

When you’re working at the Cannes Lions School you have to see all these great speakers – cherry picked from the schedule – come into our classroom and present daily. I know, tough gig right? Then there are all these other amazing things going on over and above the school that you can dip into […]

Creativity tool focus: identity theft

Creativity tool: Identity Theft Overview: Brainstorming participants take on another identity in order to see the problem point of view. This technique requires little warm up and has many possible variations. How it works:  Isolate the challenge or subject you want to think about Introduce your panel of advisors, (dead or alive, fantasy or real) […]

What does creative freedom mean to you?

In my book In Your Creative Element, I quote IDEO’s Tom Kelley who says that creative groups are at their best when they are free to experiment with new ideas. “Some skeptics insist that innovation is expensive,” he says. “In the long run, innovation is cheap. Mediocrity is expensive – and autonomy can be the […]

Create a vision board to help achieve your creative goals

How diversity and purpose drive creative success

For her book, In Your Creative Element, the Amazon bestseller about creativity in business Now Go Create Founder Claire interviewed creative leaders from organisations including the NHS, the United Nations, Twitter, Punchdrunk and Paddy Power as well as some of the world’s most successful creative agencies. This extract features an interview with Gerry Hopkinson, Unity’s Co-Founder […]

Creative lessons from improv

Following his critically acclaimed one man show at last year’s Edinburgh Festival, Claire Bridges spoke to Max Dickins, stand-up, writer and improv performer, about how he works and what creatives can learn from his process. Max, you put yourself on the line every time you step on stage. Can you tell me how do you […]