Latest Posts

  1. Free creativity stimulus – using trends
    April 19, 2018

    Free creativity stimulus – using trends

    By Claire Bridges
  2. Free chapter In Your Creative Element
    April 19, 2018

    Free chapter In Your Creative Element

    By Claire Bridges
  3. March 31, 2018

    How to master the 10 minute pitch

    Last year we had a truly international cohort for the third year of the Masters of Creativity programme at the Cannes Lions School. Our delegates came from 12 different countries, representing both in-house brands including Microsoft and Red Bull, and a wide variety of business roles in agencies including digital strategists, art directors, business development […]

    By Claire Bridges
  4. March 20, 2018

    Every day’s a school day at Cannes…by Anahita Milligan

    When you’re working at the Cannes Lions School you have to see all these great speakers – cherry picked from the schedule – come into our classroom and present daily. I know, tough gig right? Then there are all these other amazing things going on over and above the school that you can dip into […]

    By Claire Bridges
  5. March 2, 2018

    Creativity tool focus: identity theft

    Creativity tool: Identity Theft Overview: Brainstorming participants take on another identity in order to see the problem point of view. This technique requires little warm up and has many possible variations. How it works:  Isolate the challenge or subject you want to think about Introduce your panel of advisors, (dead or alive, fantasy or real) […]

    By Claire Bridges
  6. March 2, 2018

    What does creative freedom mean to you?

    In my book In Your Creative Element, I quote IDEO’s Tom Kelley who says that creative groups are at their best when they are free to experiment with new ideas. “Some skeptics insist that innovation is expensive,” he says. “In the long run, innovation is cheap. Mediocrity is expensive – and autonomy can be the […]

    By Claire Bridges
  7. Create a vision board to help achieve your creative goals
    March 2, 2018

    Create a vision board to help achieve your creative goals

    By Claire Bridges
  8. March 2, 2018

    How diversity and purpose drive creative success

    For her book, In Your Creative Element, the Amazon bestseller about creativity in business Now Go Create Founder Claire interviewed creative leaders from organisations including the NHS, the United Nations, Twitter, Punchdrunk and Paddy Power as well as some of the world’s most successful creative agencies. This extract features an interview with Gerry Hopkinson, Unity’s Co-Founder […]

    By Claire Bridges
  9. January 19, 2018

    Creative lessons from improv

    Following his critically acclaimed one man show at last year’s Edinburgh Festival, Claire Bridges spoke to Max Dickins, stand-up, writer and improv performer, about how he works and what creatives can learn from his process. Max, you put yourself on the line every time you step on stage. Can you tell me how do you […]

    By Claire Bridges

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