Academic Connections

We are proud of our links with the creative academic community

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Our founder Claire Bridges was awarded an MSc in Creativity, Innovation and Leadership from City University London in March 2015. Claire is one of only a handful of people in the world to hold this qualification, and the only person in the UK PR industry. The degree brings together Claire’s experience at the professional creative sharp-end along with academic rigour and the latest thinking to creativity in business. The course covers psychology, creative writing, innovation, leadership, creativity and the arts, intellectual property law, amongst other modules taught by some of the world’s leading academics and guest speakers drawn from four different schools:

  • Cass Business School
  • School of Arts & Social Sciences
  • School of Maths, Computer Science and Engineering
  • City Law School

Claire is proud to be part of the advisory board for the Centre for Creative Studies at Cass Business School and is available as a guest lecturer in creativity.

Claire’s book In Your Creative Element is endorsed by the leader of the MICL at Cass Business School, and the content was inspired by her experiences on the course. Read about our Creative Safari course and how it was inspired by an experience on the MICL here.

The course has been one of the most challenging, stimulating and mind-opening things I’ve done and it has massively enhanced my skills and the training courses that we offer at Now Go Create helping us to improve creativity in business. We can confidently back up our extensive practitioner experience with academic rigour in the subject area” says Claire.

"Claire brings a fresh voice and a brilliantly eclectic mix of personal insights and diverse perspectives to the question of creativity in business."
Dr Sara Jones, Course Director MICL, Cass Business School, London

Find out more about the MA here.  Dr Sara Jones, Course director, Masters in Innovation, Creativity and Leadership has contributed her views to several editions of our Creativity in PR Study with The Holmes Report. She says:

I firmly believe that anyone can be creative, but that creativity thrives in environments where there is a deliberate effort to stimulate, support and reward it, whether through applying proven techniques and processes, investing in training and time for creative thinking, or nurturing an appropriate organisational climate. Different industries and sectors tend to have different views on creativity – for example those in the creative and cultural industries typically have different views to those in engineering, law or medicine – but experience shows that the businesses that succeed are those with a clear vision, and an appropriate strategy to support that vision. Therefore if your goal is to be creative, a deliberate approach to supporting creative thinking is very important.


In Your Creative Element hardback book

What does it take to be creative in business? This is the question this new book In Your Creative Element sets out to address.

Claire’s book, published by Kogan Page, is an original work on one of the hottest industry topics. Written by a female Creative Director who has made it her business to unpick how and why creative ideas are born, develop and survive or die.

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