"Claire brings a fresh voice and a brilliantly eclectic mix of personal insights and diverse perspectives to the question of creativity in business."
Find out more about the MA here. Dr Sara Jones, Course director, Masters in Innovation, Creativity and Leadership has contributed her views to several editions of our Creativity in PR Study with The Holmes Report. She says:
“I firmly believe that anyone can be creative, but that creativity thrives in environments where there is a deliberate effort to stimulate, support and reward it, whether through applying proven techniques and processes, investing in training and time for creative thinking, or nurturing an appropriate organisational climate. Different industries and sectors tend to have different views on creativity – for example those in the creative and cultural industries typically have different views to those in engineering, law or medicine – but experience shows that the businesses that succeed are those with a clear vision, and an appropriate strategy to support that vision. Therefore if your goal is to be creative, a deliberate approach to supporting creative thinking is very important.‘