We’re regularly asked to write and contribute features for media as well as speak at seminars and conferences. Please see a selection of our favourite pieces below – click on the links to launch the features and creativity podcasts.
Why ‘looking down’ is killing creativity in PR – opinion piece PR Week
Our feature on creativity is the Editor’s Choice in this UAE magazine feature
See this 4 page feature on creativity by Founder Claire with hints and tips for Flybe’s in-flight magazine Flybe Ninjas feature
Read Campaign Magazine‘s feature about our Art of Storytelling Workshop with Punchdrunk
Do you need a Creative Director? Claire is featured in this PR Week feature on creativity
We co-author a global report into creativity in PR with the Holmes Report – see this year’s study launch.
Claire ran an innovation panel at the International PR Conference ICCO in Oxford exploring innovation in the PR industry.
Claire was also asked to attempt a Guinness World Record on the main stage at the Cannes Lions Festival of Creativity for the world’s largest creative thinking lesson, alongside men’s health charity, Movember. Sadly the lure of rose proved too much and we were 15 short of the record, still nearly 225 people came to take part!
Hear Claire talking about different aspects of creativity on these creative thinking podcasts.
Podcast: Creativity in PR 2021
– Latest findings examine the lessons the PR industry has learned from the lockdown era, while shining an uncomfortable spotlight on diversity and inclusion in creative roles. More here, including the full report.
– PR firms are making encouraging progress in the ‘war for ideas’. As client expectations of PR creativity rise, more PR agencies are taking on lead creative duties. More here.
– PR industry rises to the unique creative challenges of the Covid-19 era, with the vast majority reporting that creativity has taken on a much higher priority over the past 18 months.
Big Juicy Creativity Podcast
My chat with Suzy Bashford on her Big Juicy Creative Podcast talking about creative burn out and not putting too much pressure on yourself to bounce back like Tigger.
Are you in your creative element?
Hear Claire talking about her best-selling book on creativity and innovation here.
BBC Academy Podcast
If you work in the media you’re most likely involved in regular creative ideas sessions. But what form can they take – what techniques can you use to improve them?
The BBC Academy’s Charles Miller spoke to former BBC journalist and development producer Steve Rawling, the founder of creativity training company Now Go Create, Claire Bridges, and Facebook product designer Tanner Christensen.
“It’s about understanding how to create what I call a ‘whole brain team’… Understanding what everyone brings to the table in relation to creativity.” Claire Bridges
Listen to the full podcast here.
Cass Business School Podcast
Recorded at the Cass Business School in London, interviewer and presenter Russell Goldsmith spoke to me and two contributors from my new book, In Your Creative Element, Gerry Hopkinson, Co-Founder of award-winning Clerkenwell PR agency Unity, and Dr Sara Jones, Senior Lecturer and Course Director for the Masters in Innovation, Creativity and Leadership at Cass where I studied and gained my MSc.
Please contact claire@nowgocreate.co.uk if you’d like her to feature on your creativity or business podcast.
