We believe everyone can be creative
At Now Go Create, we help people and organisations think differently, solve problems and come up with better ideas. We see creativity as a skill you can build, rather than a talent you are born with.
With the right tools and practice, anyone can grow their creative confidence. Our creativity training is practical and engaging – people leave with creative thinking they can use at work straight away.
- 50,000+ people we’ve helped get creative
- 250+ organisations we’ve worked with
- 30+ years of experience in creativity and business
Everyone can be creative
You don’t need the word “creative” in your job title to have good ideas. With the right environment, tools and encouragement, anyone can improve their creative thinking.
Good ideas need a process
Creativity is about more than waiting for inspiration. A clear creative process often beats a sudden flash of genius, and simple frameworks help people move past the obvious answers.
Ideas need to be useful
Lots of ideas is only part of the job. Strong thinking means challenging and improving an idea until it works – that’s where idea development and creative problem solving come in.
Learning should be practical
People should leave knowing exactly how to use what they’ve learned. We focus on memorable tools for meetings, projects and planning that become part of everyday work.
Different perspectives matter
Teams produce stronger ideas when people feel safe to share different views. A quieter colleague or someone from another department may spot what others miss.
What we help with
We work with individuals, leaders and teams to build stronger creative skills. Whether you face a specific problem or want stronger creative thinking across the business, our training covers six main areas.
Practical ways to generate stronger ideas and think beyond the obvious – making idea generation faster and more enjoyable. Find out more
Break challenges down, question assumptions and find new ways forward when problems feel stuck. Find out more
Turn information, ideas and insights into better decisions and a sharper strategy that’s easier to act on. Find out more
Structure and skilled facilitation that turn drifting brainstorms into focused, productive sessions. Find out more
Help managers create an environment where people feel confident to experiment and speak up. Find out more
Make ideas clear, memorable and easier for others to understand and back. Find out more
Boutique by design. Big on results.
Big-brand and global-agency experience – from Netflix and the UN to WPP – delivered with the care, speed and personal attention of a boutique.
We know how big organisations really work: the briefs, the politics, the deadlines and the pressure to deliver. Claire ran a division of a global WPP PR agency and led creativity across a 100+ strong agency. But we’ve chosen to stay boutique. That means you work directly with the people who design and deliver your training – no account handlers, no junior trainers reading from a script, no one-size-fits-all content.
Big-brand know-how
30+ years inside global agencies and brands, and 250+ client organisations – from Netflix to the UN.
Boutique attention
You deal directly with Claire and a hand-picked team of specialists, from the first call to follow-up.
Built for you
Nothing off the shelf. Every session is tailored to your briefs, your people and your goals.
Meet Claire Bridges, founder of Now Go Create
Claire founded Now Go Create in 2011, after almost two decades in PR and agency life. She was divisional Managing Director at a global WPP PR agency, and one of the first female Creative Directors in PR, at Cohn & Wolfe – responsible for creativity across a 100+ strong agency.
Yet, despite being labelled “creative”, she realised she didn’t know any formal techniques. That gap led to a simple question: can people learn to be more creative? To find out, she completed an MSc in Innovation, Creativity and Leadership at City, University of London. Her research became In Your Creative Element (Kogan Page, 2016), shortlisted for Management Book of the Year.
Since 2012, Claire has co-authored the annual Creativity in PR study with PRovoke Media. She served on the Cannes Lions PR Jury in 2014, coaches Young Lions teams and hosts the Now Go Create podcast. In 2025, she won both the Independent Impact 50 and WIPR 40 Over 40.
MSc in Innovation, Creativity and Leadership · Author of In Your Creative Element · Cannes Lions PR juror
Helping people think more creatively
As creativity training experts, we’ve spent years learning what helps people think well, what gets in the way, and how teams create better ideas together. Our approach combines practical creative thinking techniques, behavioural science and real business experience. We avoid complicated theory and focus on tools people can take back to work and use the next day.
Why creative capability matters. The World Economic Forum’s Future of Jobs Report 2025 ranks creative thinking among the skills rising most in importance to 2030. McKinsey found that 67% of the most creative companies had above-average organic revenue growth. That’s why we focus on building creative capability as a lasting skill across teams – not a one-off boost.
READY TO GET STARTED?
Get in touch, and we’ll arrange your tailored in-person or online training.
Training that people can actually use
A workshop is only useful if people remember what they learned and use it afterwards. Before any session, we take time to understand your team, your challenge and what you want to achieve – then tailor the content to fit.
Choose face-to-face workshops, online creativity training for remote and hybrid teams, longer programmes, one-to-one coaching or self-paced learning. Whatever the format, people leave with more confidence and better tools.
Training that gets results
Our clients range from global brands and media companies to agencies and growing businesses – including Netflix, BBC Studios, M&S, Kenwood and Fremantle. And the results last.
50,000+ people trained
Helping people at all levels become more confident creative thinkers.
250+ organisations
From global brands to agencies and growing businesses, across many industries.
23 of 26 still using the tools
Three months after a Creative Ninja course, 23 of 26 Sky Media delegates were still using what they learned.
100% more confident
Every participant on a recent creative problem solving workshop said it improved their confidence in tackling business problems.
READY TO GET STARTED?
Get in touch, and we’ll arrange your tailored in-person or online training.
Creativity works better together
Good ideas rarely come from one person working alone. They grow from a mix of experiences, opinions and ways of looking at a problem – which is why creative collaboration sits at the heart of how we work.
Boutique doesn’t mean small-scale. Alongside Claire, Now Go Create draws on a network of specialists, including strategists, creative directors, coaches and facilitators. For each project, we assemble the right people, so your team gets an approach built around them.
Trusted by teams around the world
Here’s what just a few of our 250+ clients are saying
Pushed the team to think differently. The Creative Ninjas workshop was fun, informative, challenging and engaging - in all the right ways. Everyone came away feeling inspired.
Thank you very much for today’s presentation skills workshop – it was really engaging and thoughtful too. I’m genuinely looking forward to trialing some of the new tools and techniques over the next few weeks; I just hope we don’t all bring tears to our audiences’ eyes every time we present!
The creative bootcamp week was amazing! Covering interesting and practical tools, speakers and inspiration. It has really helped me to think differently.
Absolutely the best course ever I have attended – the creative thinking techniques I learned have changed my beliefs.
Thank you, it was awesome! Applied creativity for business tools, not theoretical, a real toolkit, opportunity and fun to practice. 10/10!
I was so inspired by the ‘How to be a Creative Ninja’ training that we set up workshops for the whole agency. Claire is brilliant at demystifying the idea that ‘creativity’ is some kind of dark art or innate talent only possessed by few. Her training session was lively, engaging and, most importantly gave us practical tools that are proven to stimulate creativity and the confidence to believe that we can all be creative. What’s more, because the tools and techniques Claire gave us are simple and fun we are using them for creative sessions 5 years later.
Frequently Asked Questions
Need more info? Find it right here.
Creativity training teaches practical techniques for generating, developing and choosing ideas. At Now Go Create, sessions combine creative thinking tools, behavioural science and real business experience. People learn how to move past obvious answers, solve problems differently and work better together – and can apply those skills straight away.
Yes. Creativity is a skill rather than a fixed talent. Like any skill, it improves with the right tools, practice and environment. Claire Bridges studied this question in depth during her MSc in Innovation, Creativity and Leadership. Since then, Now Go Create has helped more than 50,000 people become more confident creative thinkers.
Claire Bridges is the founder of Now Go Create. She has more than 30 years of experience in PR and creative leadership, including Managing Director and Creative Director roles at WPP agencies. Claire holds an MSc in Innovation, Creativity and Leadership, wrote In Your Creative Element and co-authors the annual Creativity in PR study.
We work with organisations of all sizes, from global brands and media companies to agencies and growing businesses. Clients include Netflix, BBC Studios, M&S, Kenwood and Fremantle – more than 250 organisations across many industries.
Book a free call. We’ll ask about your team, your challenge and what you want to achieve, then suggest the best approach – a workshop, a programme, coaching or self-paced learning. The call is free, and you’ll come away with useful ideas either way.
You get the experience of people who’ve worked at the top of global agencies and brands, with the flexibility, speed and personal attention of a small team. You work directly with the trainers, and every session is tailored – nothing is off the shelf.
Ready to get creative?
Let’s Arrange The Details With A Free Consultation
Does your team need fresh ideas, better problem solving or a stronger strategy? Tell us what you’re working on and we’ll recommend the right approach – from a single workshop to a full programme.