I had the privilege of working with a great group of people from comms and fundraising at Save The Children last week and it got me thinking about what great creative work looks like in that sector. As part of the PR judging panel at Cannes Lions 2014 we saw thousands of entries and some of the stand-out and award-winning work was for charities. Partly I am sure this is because the work stands up creatively but in addition gives everyone a feel-good factor as the work is for-good, a big trend continually playing out across disciplines. That is brands giving something back and spending their marketing budgets on CSR and that work for everyone. These campaigns are not brand-led but are intrinsically for-good as non-profit organisations. Below are 3 award-winning campaigns that I personally love and thought worth sharing that you might have missed in the information overload following Cannes including a campaign that cleaned up at Spikes Asia the creativity festival in Singapore (sister to Cannes Lions) that ran last week.