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Fear is holding the creative industries back

Unity PR and Now Go Create conducted a study of 200 UK marketers, asking what ‘creative bravery’ in the marcoms industry means to them. Forty one per cent said it was about challenging the status quo, while 36 per cent thought it was about taking risks. 32 per cent said creative bravery constituted not being […]

The PR Winners at Cannes Lions 2017

So myself and Anahita (Now Go Create’s Strategy Ninja) are out at the Cannes Lions International Festival of Creativity, working for the Cannes Lions School as mentors, alongside the legendary Keith Reinhard (Emeritus Chairman DDB) and 16 delegates from around the world – copywriters, Creative Directors, planners, digital experts and more, from Australia to Ireland. […]

“The idea of a single eureka moment is a dangerous lie”

We love a commencement speech here at Now Go Create and we enjoyed Facebook Founder Mark Zuckerberg’s as much as any other when he went back to Harvard, the school he dropped out of and where Facebook started, to talk to the class of 2017. In his speech he talks about what it means to […]

Can you really teach your people to be more creative?

Emphatically yes argues creativity expert Claire Bridges, our Chief Spark at Now Go Create and author of the new book about creativity in business, In Your Creative Element. Creativity can be intimidating and subjective, and the information on the subject overwhelming. At any point in their careers people can be deemed creative ‘haves’ or ‘have […]

Still wondering whether you should become a Creative Ninja?

Our most popular course is our How To Be A Creative Ninja creative thinking workshop and we have trained thousands of people over the past 5 years. People love the practical and quick tips and techniques they learn that can be directly applied to your challenges in the room when you attend our training. Whilst […]

An interview with Founder Claire by Mark Tungate, for Ad Forum

When you teach creativity, the question you inevitably get asked all the time is: “But can creativity really be taught?” Claire Bridges has a very clear answer, which I’ll get to a little later. But first I have another question. We’re often told that children are naturally creative. So what happens? How does life leach […]

Creative Element #Evaluation

Option A or option B? Why evaluation skills and tools are vital for making the right creative decision. If you have a novel idea which has an element of surprise and value (if you’ve read any of my other blogs about my book), you’ll know that these are 2 common elements that may impact whether […]

How to ramp up the creativity in your next digital marketing campaign

Digital marketing requires ever more creative approaches. The swathes of ways to reach the target audience all come with their own benefits and challenges. At the Cannes Lions International Festival of Creativity last year I heard Dave Droga (founder of eponymous agency Droga 5) talk about consumer engagement. The agency is famous for some of […]

Make empathy your new creative superpower

“Do not judge your neighbour until you walk 2 moons in his moccasins.” Proverb Empathy – the ability to understand and share the feelings of another person is another way to try and understand what consumers want and need, and to give consumers themselves a fresh perspective. The augmented and virtual reality trend can help […]

Oh yes we Cannes!

I’m so excited to be going back to the Cannes Lions International Festival of Creativity 2017 for the fourth time this year. This will be my third year working on the highly acclaimed Masters of Creativity course alongside the industry legend, Chairman Emeritus of DDB, and original ‘madman’ Keith Reinhard. I’ll be working as a […]