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Meet Coleman Sweeney: The World’s Biggest Asshole

The behind the scenes story of the award winning Donate Life charity campaign – a brilliant example of creativity in healthcare. We love a convention-busting piece of creative work here at Now Go Create, and a few month’s after the Cannes Lions International Festival of Creativity we’ve been taking a deeper dive into some of the […]

Creative effectiveness & pitching – day 4 round up on Masters of Creativity

Continuing our round up of the Cannes Lions Masters of Creativity Programme Day 4 – June 22nd  Gurdeep Puri – Founding Partner the Effectiveness Partnership on Creative Effectiveness “ Has it worked? Wrong question. Ask what does success look like?” Gurdeep made it his mission to teach the delegates the broader concept of effectiveness verses […]

Creative data from 2 amazing masters of creativity at the Cannes Lions School, 2017

The second instalment of our Masters of Creativity round up from Cannes Lions 2017. Just when our delegates thought their second day couldn’t get any more mind-blowing following Rob Reilly’s talk, they were treated to an up close and personal hour with Scott Galloway – Clinical Professor of Marketing, NYU Stern School of Business on Innovation.  “The […]

Cannes Lions Masters of Creativity round up 2017 – part 1

Cannes Lions Masters of Creativity 2017 – A training opportunity where experienced-multi-disciplined teams are challenged to crack a real client brief whilst being taught by industry legends. Last month, for the third year in a row, we at Now Go Create were invited to the Cannes Lions School as mentors on the ‘Masters of Creativity’ […]

Mastering Creativity – our new online creativity course

I’m really excited to be able to share what I’ve been working on over the past few months – a new 6 part, online creativity course with the creative industries bible – Creative Review – and some of the most influential and exciting people in the creative industries. We’re going to lift the bonnet on […]

What does creative bravery really mean?

In the creative communications industry, we like to think of ourselves as creative risk-takers – breaking boundaries of expectations to impress, surprise and, most importantly, engage. To find out more what bravery means to the creative industries, and how it might impact the work we produce, Now Go Create and creative agency Unity conducted research […]

Fear is holding the creative industries back

Unity PR and Now Go Create conducted a study of 200 UK marketers, asking what ‘creative bravery’ in the marcoms industry means to them. Forty one per cent said it was about challenging the status quo, while 36 per cent thought it was about taking risks. 32 per cent said creative bravery constituted not being […]

The PR Winners at Cannes Lions 2017

So myself and Anahita (Now Go Create’s Strategy Ninja) are out at the Cannes Lions International Festival of Creativity, working for the Cannes Lions School as mentors, alongside the legendary Keith Reinhard (Emeritus Chairman DDB) and 16 delegates from around the world – copywriters, Creative Directors, planners, digital experts and more, from Australia to Ireland. […]

“The idea of a single eureka moment is a dangerous lie”

We love a commencement speech here at Now Go Create and we enjoyed Facebook Founder Mark Zuckerberg’s as much as any other when he went back to Harvard, the school he dropped out of and where Facebook started, to talk to the class of 2017. In his speech he talks about what it means to […]

Can you really teach your people to be more creative?

Emphatically yes argues creativity expert Claire Bridges, our Chief Spark at Now Go Create and author of the new book about creativity in business, In Your Creative Element. Creativity can be intimidating and subjective, and the information on the subject overwhelming. At any point in their careers people can be deemed creative ‘haves’ or ‘have […]