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Msc Creativity, Innovation & Leadershiip

Our founder Claire Bridges was awarded an MSc in Creativity, Innovation and Leadership from City University London in March 2015. Claire is one of only 35 people in the world to hold this qualification, and the only person in the UK PR industry. The degree brings together Claire’s experience at the professional creative sharp-end along with academic rigour and the latest thinking to creativity in business. The course covers psychology, creative writing, innovation, leadership, creativity and the arts, intellectual property law, amongst other modules taught by some of the world’s leading academics and guest speakers drawn from four different schools:

  • Cass Business School
  • School of Arts & Social Sciences
  • School of Maths, Computer Science and Engineering
  • City Law School

The course has been one of the most challenging, stimulating and mind-opening things I’ve done and it has massively enhanced my skills and the training courses that we offer at Now Go Create helping us to improve creativity in business. We can confidently back up our extensive practitioner experience with academic rigour in the subject area” says Claire.

Find out more about the MA here. Dr Sara Jones, Director of the Faculty has contributed her views to our Creativity in PR Study with the Holmes Report for the past 2 years – read her views here.

Claire plans to share some of the academic work undertaken and share her favourite books with a more academic bent over the next few months. Claire has written some blogs that relate to her studies that you might be interested in. Innovation is the hot topic here – how to kickstart your innovation process and some reflection on the personal creative process here.

The course has massively informed Claire’s work and approach. Read about our Creative Safari course and how it was inspired by an experience on the MICL here. Claire has been commissioned to write a book on creativity following her studies which will be published in 2016.

Read about Pixar’s approach to creative leadership and developing a creative culture here.